There are many companies and businesses, including health and wellness practitioners, that use the strategy of teleseminars very successfully. But, that's just the point. So many companies are already using this solid strategy, how can you make your company stand out among the rest? Updating the traditional teleseminar format to become a podcast allows you to make use of many modern technological advances. In today's tough business market, you really must do anything you can to gain an advantage!

Podcasting is simply the use of the Internet to transmit your teleseminar, rather than the old fashioned standard use of the telephone. Adding in the visual component will make your teleseminar far more meaningful and memorable. Participants love to "put a face with the name." People who conduct most of their business over the Internet often find themselves craving any kind of personal connection. And, believe it or not, seeing your face on a screen often is enough! Keep in mind that podcasting doesn't have to be just a video image of you sitting there presenting your information. This type of presentation allows you to incorporate screen shots, video clips, photos and any other type of visual support you can dream of. It can be a very dynamic way to project your message and promote your product or service! For the best success with your podcast teleseminar, consider the following important tips:

Remember that image does count, especially for health and wellness practitioners-you want your audience to believe that what you tell them will get them on the right path toward health and wellness! Using podcasting for a teleseminar adds a visual component to your image that wasn't an issue with the audio-only type of presentation. Be professional, and be sure that the environment that is around you and visible to others is also professional-appearing. This means that if you conduct your successful Internet business while sitting in your boxers on your living room couch, you will need to spruce things up a bit for this occasion.Prepare what you are going to say ahead of time. Nobody wants to hear you ramble on and on. Have an outline, and follow it, but don't simply read from a script. If your podcast or teleseminar does not allow for direct user interaction, encourage your listeners to email you with questions or comments, and develop a regular "series" for your site! Answer last week's questions today.Keep it short, and stick to the designated time frame. Be respectful of your listeners' time-they have set aside a certain time to pay attention to you and have other things to do, too!Use good equipment, like a good quality video camera and a good quality microphone. Make it easy for people to listen!Include frequent references, both verbal and visual, to your site's URL. Make this piece of information one of the most important "take home" messages from your teleseminar, podcast or presentation.

Using the Internet to promote your health and wellness products and services is getting easier by the day-if you know the right techniques and strategies to use!

Cheryl Heppard is a business and marketing coach/consultant to health, nutrition, and practitioners. Visit her website to claim your free marketing tips, resources and tools designed specifically for health and wellness practitioners w at http://www.cherylheppard.com/

View the original article here

No one is perfect, not you, not the most professional broadcaster on the planet. No one. That's why editing exists. To polish your product by removing the weak points. To make your product perfect even if you aren't.

And it doesn't take a lot of money.

In fact you can download the tools you need for free. Yep, for free. There are a lot of articles on the net trying to sell you free audio editing programs. As if that weren't a bit of a contradiction in terms -- sell and free!

Audio editing is a fairly straightforward and mature tool. And most of the software will do the job sufficiently well. To find a program do a Google search using "free audio editing software" as your search term. Personally, I use WavePad (free) and sometimes Nero (not free) however, Audicity is also well thought of and is open source.

In this article rather than talk about the tools, I'm going to concentrate on the four tasks that you will need to do to spruce up a podcast.

1. The first thing you will need to do with an audio editor is to fix your own mistakes. When you are recording your podcast you may have a tendency to try to do everything perfectly the first time. Trust me -- you're not superman! Relax. You are going to make mistakes. Get over it. The editor is the person who is responsible for creating a perfect podcast. Your responsibility when recording is to give him enough material to do his (or her) job.

Mistakes generally fit into four groups. The first is dead air. Especially if you are working on a point level script you will have periods where you can't think of the right word. So you say nothing. Which works when you're on stage but doesn't work when you're only on audio.

The second mistake is what I call the lightly tripping tongue. That's when you try to say one word, get it mixed up with another and end up saying something entirely unrelated to either. Usually well garbled, I normally blame this on rented lips but feel free to blame it on a lack of coffee or any other excuse you wish.

The third mistake is related to our society's lack of vocal censorship. I'm talking about the occasional use of inappropriate language of course. Even the occasional swear word is inappropriate for a podcast unless you are very intentional in its use!

The fourth is results from not using a professional recording studio. I'm talking about the occasional poor sound quality. If you are constantly fixing the sound quality then you need to identify where and why the quality is being disrupted. However, if only occurs infrequently you may prefer to leave it to the editor to fix.

2. The second thing you can use audio editing software to do is change the size and characteristics of the audio file. Most of us record the original in a far higher quality than we really need. And the size of the file reflects that. Audio editing software can allow us to reformat the audio track into a more appropriate size, quality and format.

3. In movies and television, music is an extremely important and powerful tool used to create mood and emphasize elements of the content. The same thing applies in a podcast. You can use audio editing software to add music to help your podcast create the appropriate mood.

4. In a movie or on television there are two parts that always appear -- the beginning credits and the ending credits. Audio also has variations of these. Sometimes called packaging these chunks of editing help your audience to prepare for the show or to absorb what has been said. In any case, they definitely give your podcast a polished, professional sound.

Do you want to learn how to create information products (learning content)? Check out my new free eBook "7 Myths and Seven Tricks in Nine Steps": http://www.learningcreators.com/myths.htm

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

View the original article here

There are a few different ways you can create an additional revenue stream with podcasts including:

Creating lecture style podcasts that "students" pay for.

As an entrepreneur you will have an area of expertise that people will pay to listen to, perhaps it can be sold as an alternative to your higher priced ticket offline seminar. You can make a one off charge for a number of podcasts or charge a fee for each individual one. You may even decide to create ongoing residual income by offering a weekly subscription.

These may all be easier alternatives for people who cannot afford your other material and can also be used for people in another country unable to make your event. What's really great about using this method is the fact that people get an opportunity to get to know your style before investing in one of your higher end products.

This is a great method for Coaches, motivational speakers, psychologists, internet marketers and other people who are able to provide hints, advice, techniques, and how to type valuable information.

Use old radio formats and re-create them for todays market

Radio shows that told stories, involved comedy shows, had husband and wife type banter, provided serious political debates. All these type of old radio formats can be used now as podcasts. A podcast that contains more than one host provides entertainment for the listener so consider creating "conversational podcasts" on a relevant topic for that week or month that your subscribers will pay to download.

Access to business people or well known public figures

If you are able to gain access to well known business professionals and provide a weekly podcast that interviews them, or an informal chat session this can create a great monthly subscription for you that you can turn into a membership site. All you do is provide your members with access to the professional or celebrity talk show style podcast that you have created.

These are great ways for entrepreneurs in business to develop a fairly inexpensive way to market their products/services and benefit from an ongoing residual income stream.

While those are direct revenue streams there are also indirect revenue streams that involve you providing free information through your podcasts that may eventually lead to a sale.

For example you run an internet based business selling software. Your ultimate goal is to get people buying your software. You may decide to use podcasts as a way to provide information about what one particular piece of software can do. You can talk about how it can save people time, money or frustration (or all 3!), talk about why it is worth investing in, how it works, the many different uses it has etc.


If you are not the creator of the software look into interviewing the person who did create it and provide that as a free podcast. This all helps to sell your product for you and is not just a plain boring "infomercial" but provides a lot more value than that.

You run a law firm. A legal issues podcast with interviews, anecdotes and advice could boost the profile of the firm, and well beyond your traditional market.


Those are just some of the ways that an entrepreneur in business can use to support your marketing activities and generate an ongoing income from podcasts.

Podcasts have become a big hit with some of the major players like the BBC and CNN because they realize the potential in allowing their listeners to be able to gain access to news items long after the item was featured on the television.

People now dictate when they will watch the news and other television shows as it all becomes easier to download them from the internet and watch at our leisure.

If it wasn't a worthwhile investment then these large corporations wouldn't waste their time with it so take that as hint of things to come. The market is growing and becoming larger. The possibilities with podcasts, and rss feeds have changed the way our information is delivered to us.

If you are not creating podcasts right now you seriously need to consider changing that because you are missing out on a fabulous marketing tool whether you choose to monetize them or not. At the very least they result in subscribers to your newsletter who get to know you through your voice and the more people know, like and trust you the more chance of them becoming a life long customer.

If you are an author, life coach or speaker looking to raise your online reptuation and build a platform of eager listeners visit Blogpodcast and discover the fast, lazy, easy way to support you in building an online business and providing ongoing residual income http://www.blogpodcast.net

Podcasting is blogging with audio instead of text. Essentially, you post an MP3 file instead of an article.

5 Reasons Why Podcasts Are Great

1. An increasing number of people are downloading new podcasts every day.

2. Unlike TV, podcast can be played whenever the listener wants.

3. People can listen to them in their cars on their way to work or when they go for a run. You will get their full attention.

4. There is a lot less competition in the podcast market than there is in the article market.

5. Podcasting is a lot easier and less time-consuming than blogging and getting your articles published.

5 Steps to Producing a Podcast

1. Download Audacity at audacity.sourceforge.net/download/ or any other audio editing tool.

2. Get a good microphone.

3. Write the script (so the podcast doesn't sound improvised and amateurish).

4. Record it in a noise-free environment.

5. Apply the noise-reduction filter in your audio editing software and save the podcast file.

Where You Can Submit Your Podcast

PodOMatic - podomatic.com/

Podcast Alley - podcastalley.com/index.php

iTunes - itunes.com/

Yahoo Podcasts - podcasts.yahoo.com/

Digg Podcasts - digg.com/podcasts

Podcast Directory - podcastdirectory.com/

Podcast Pickle - podcastpickle.com/

PodFeed - podfeed.net/

Odeo - odeo.com/

Digital Podcast - digitalpodcast.com/

Podcast.net - podcast.net/

Singing Fish - search.singingfish.com/sfw/home.jsp

Blog Universe - bloguniverse.com/

All Podcasts - allpodcasts.com/

Big Contact - bigcontact.com/

Collectik - collectik.net/collectik/

PodNova - podnova.com/

PodTech - podtech.net/home/

How to Save a Lot of Time When You Submit Your Podcast

I absolutely love these two tools because they submit your podcasts to the major podcast directories for free and they save you a lot of time.

PodPusher - podpusher.com/

Pod Submitter - podsubmitter.com/submit

Zeke Camusio
The Outsourcing Company - Creative Web Design Agency
http://www.TheOutsourcingCompany.com
info@TheOutsourcingCompany.com (1)877-581-3921 (Available 24/7)

Over the past decade we have seen the Internet grow by leaps and bounds. In the first-generation of Internet marketing, techniques were very limited and it was thought that banner advertising was the only way to go and search engine ranking and search engine criteria were virtually non-existent!

With the second-generation of Internet marketing, businesses realized that the Internet wasn't a technology but a marketing tool. We began to see more focused and varied techniques which are still very much used today. Things like generating repeat traffic, search engine optimization, permission marketing and viral marketing became important Internet marketing elements.

Third-generation Internet marketing encompasses many or all parts of the second generations plus a whole lot more. With the third-generation came the search explosion where we can now search for videos, images and maps, we can now search locally as well as on a global scale. Search engine optimization for each of these new searches require their own strategy. Third generation Internet marketing includes all the latest techniques - podcasting, videocasting, blogs, mblogs, flogs, wikis, mobile marketing, interactive maps, social marketing, RSS and a whole lot more!

Podcasting - What Is It?

Podcasting is the distribution of audio content via the Internet.

It is distributed for listening on personal computers, MP3 players, iPods or other mobile devices. The term podcasting originally came from the two terms "broadcasting" and "iPod" but as I stated above, they can be listened to on just about any mobile device as well as your PC.

How Does It Work?

Podcasting is a relatively easy process. You need your content and a few pieces of equipment, including your computer, a microphone, audio recording software and an MP3 encoder. You also need a Web site or host for distribution. Once you have those, you're in business!

Once you have finished recording your podcast you can put it on your Web site and make it available as an individual podcast or as a series of podcasts available for download on a subscription basis through RSS feed.

Once searchers download your podcast from your site, or host, they can listen to your content where ever they want, whenever they want!

What to Include in Your Podcast

There are so many topics that are suitable for podcasts. There are podcasts on everything from Internet Marketing to Thai cooking. I have listed a few ideas below, but as I said above, there are podcasts on every topic imaginable!

Just to name a few:

* Training tutorials

* Guided Tours (ie., museum tours, city tours, art gallery tours, etc.)

* Interviews

* Announcements (ie., new CD released, new music video released, etc.)

* Informational content

* TV and Radio shows

* Sportscasts

* And so many more...

Promoting Your Podcast

As with any web site content or published material, you want to get as wide a distribution for your podcast as you can.

The most obvious place to promote your podcast would be right on your Web site. If you are going to put it on your Web site make sure it stands out. You can even have a whole page dedicated to it (or them!).

Remember to make it easy for people to subscribe by way of an RSS feed or give you permission to email them when you have new podcasts available.

Be sure to provide information on your podcast content (sell the sizzle) and also provide the tools they need to be able to access the content.

Include Viral marketing - Tell a friend about this podcast - to enable your Web site visitors to spread the word.

Here are a few other ways you can promote your podcast:

* Promote your podcast in your signature file

* Promote your podcasts on partner sites

* Promote your podcast through popular podcast sites, such as:

* iTunes- http://www.itunes.com

* Submit your podcast to podcast search engines like:

* Podcast Alley- http://www.podcastalley.com

* Podcast Pickle- http://www.podcastpickle.com/

* Promote your podcasts on any sites that are targeting the same target market you are and where your content would be valuable to that site

Benefits Of Having A Podcast

We are seeing podcasting take off because it enables listeners to enjoy the audio content when they want - they can listen to a tour of the community where they are thinking of relocating while on a 10:30 a.m. flight to view a house in that community, they can enjoy a podcast on how to complete a purchase agreement while on the treadmill first thing in the morning, or they can listen to descriptions of new listings while riding the subway to work, or they can listen to your advice on getting their house ready for the market while lazing by the pool.

People no longer have to be in a particular place at a particular time to hear your audio content, they can download it and listen to it anywhere at any time.

They can take your message with them wherever they go!

Susan Sweeney, CA, CSP, HoF

Best-selling author of 8 Internet Marketing Books, including 101 Ways to Promote Your Real Estate Web Site

Check out my site to see how you can take my FREE online Search Engine Optimization Methodology course - [http://www.RealEstateInternetMarketingBook.com]

There are many companies and businesses, including health and wellness practitioners, that use the strategy of teleseminars very successfully. But, that's just the point. So many companies are already using this solid strategy, how can you make your company stand out among the rest? Updating the traditional teleseminar format to become a podcast allows you to make use of many modern technological advances. In today's tough business market, you really must do anything you can to gain an advantage!

Podcasting is simply the use of the Internet to transmit your teleseminar, rather than the old fashioned standard use of the telephone. Adding in the visual component will make your teleseminar far more meaningful and memorable. Participants love to "put a face with the name." People who conduct most of their business over the Internet often find themselves craving any kind of personal connection. And, believe it or not, seeing your face on a screen often is enough! Keep in mind that podcasting doesn't have to be just a video image of you sitting there presenting your information. This type of presentation allows you to incorporate screen shots, video clips, photos and any other type of visual support you can dream of. It can be a very dynamic way to project your message and promote your product or service! For the best success with your podcast teleseminar, consider the following important tips:

Remember that image does count, especially for health and wellness practitioners-you want your audience to believe that what you tell them will get them on the right path toward health and wellness! Using podcasting for a teleseminar adds a visual component to your image that wasn't an issue with the audio-only type of presentation. Be professional, and be sure that the environment that is around you and visible to others is also professional-appearing. This means that if you conduct your successful Internet business while sitting in your boxers on your living room couch, you will need to spruce things up a bit for this occasion.Prepare what you are going to say ahead of time. Nobody wants to hear you ramble on and on. Have an outline, and follow it, but don't simply read from a script. If your podcast or teleseminar does not allow for direct user interaction, encourage your listeners to email you with questions or comments, and develop a regular "series" for your site! Answer last week's questions today.Keep it short, and stick to the designated time frame. Be respectful of your listeners' time-they have set aside a certain time to pay attention to you and have other things to do, too!Use good equipment, like a good quality video camera and a good quality microphone. Make it easy for people to listen!Include frequent references, both verbal and visual, to your site's URL. Make this piece of information one of the most important "take home" messages from your teleseminar, podcast or presentation.

Using the Internet to promote your health and wellness products and services is getting easier by the day-if you know the right techniques and strategies to use!

View the original article here

No one is perfect, not you, not the most professional broadcaster on the planet. No one. That's why editing exists. To polish your product by removing the weak points. To make your product perfect even if you aren't.

And it doesn't take a lot of money.

In fact you can download the tools you need for free. Yep, for free. There are a lot of articles on the net trying to sell you free audio editing programs. As if that weren't a bit of a contradiction in terms -- sell and free!

Audio editing is a fairly straightforward and mature tool. And most of the software will do the job sufficiently well. To find a program do a Google search using "free audio editing software" as your search term. Personally, I use WavePad (free) and sometimes Nero (not free) however, Audicity is also well thought of and is open source.

In this article rather than talk about the tools, I'm going to concentrate on the four tasks that you will need to do to spruce up a podcast.

1. The first thing you will need to do with an audio editor is to fix your own mistakes. When you are recording your podcast you may have a tendency to try to do everything perfectly the first time. Trust me -- you're not superman! Relax. You are going to make mistakes. Get over it. The editor is the person who is responsible for creating a perfect podcast. Your responsibility when recording is to give him enough material to do his (or her) job.

Mistakes generally fit into four groups. The first is dead air. Especially if you are working on a point level script you will have periods where you can't think of the right word. So you say nothing. Which works when you're on stage but doesn't work when you're only on audio.

The second mistake is what I call the lightly tripping tongue. That's when you try to say one word, get it mixed up with another and end up saying something entirely unrelated to either. Usually well garbled, I normally blame this on rented lips but feel free to blame it on a lack of coffee or any other excuse you wish.

The third mistake is related to our society's lack of vocal censorship. I'm talking about the occasional use of inappropriate language of course. Even the occasional swear word is inappropriate for a podcast unless you are very intentional in its use!

The fourth is results from not using a professional recording studio. I'm talking about the occasional poor sound quality. If you are constantly fixing the sound quality then you need to identify where and why the quality is being disrupted. However, if only occurs infrequently you may prefer to leave it to the editor to fix.

2. The second thing you can use audio editing software to do is change the size and characteristics of the audio file. Most of us record the original in a far higher quality than we really need. And the size of the file reflects that. Audio editing software can allow us to reformat the audio track into a more appropriate size, quality and format.

3. In movies and television, music is an extremely important and powerful tool used to create mood and emphasize elements of the content. The same thing applies in a podcast. You can use audio editing software to add music to help your podcast create the appropriate mood.

4. In a movie or on television there are two parts that always appear -- the beginning credits and the ending credits. Audio also has variations of these. Sometimes called packaging these chunks of editing help your audience to prepare for the show or to absorb what has been said. In any case, they definitely give your podcast a polished, professional sound.

View the original article here