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Showing posts with label Revenue. Show all posts
Showing posts with label Revenue. Show all posts

Creating a Revenue Stream Using Podcasts


There are a few different ways you can create an additional revenue stream with podcasts including:

Creating lecture style podcasts that "students" pay for.

As an entrepreneur you will have an area of expertise that people will pay to listen to, perhaps it can be sold as an alternative to your higher priced ticket offline seminar. You can make a one off charge for a number of podcasts or charge a fee for each individual one. You may even decide to create ongoing residual income by offering a weekly subscription.

These may all be easier alternatives for people who cannot afford your other material and can also be used for people in another country unable to make your event. What's really great about using this method is the fact that people get an opportunity to get to know your style before investing in one of your higher end products.

This is a great method for Coaches, motivational speakers, psychologists, internet marketers and other people who are able to provide hints, advice, techniques, and how to type valuable information.

Use old radio formats and re-create them for todays market

Radio shows that told stories, involved comedy shows, had husband and wife type banter, provided serious political debates. All these type of old radio formats can be used now as podcasts. A podcast that contains more than one host provides entertainment for the listener so consider creating "conversational podcasts" on a relevant topic for that week or month that your subscribers will pay to download.

Access to business people or well known public figures

If you are able to gain access to well known business professionals and provide a weekly podcast that interviews them, or an informal chat session this can create a great monthly subscription for you that you can turn into a membership site. All you do is provide your members with access to the professional or celebrity talk show style podcast that you have created.

These are great ways for entrepreneurs in business to develop a fairly inexpensive way to market their products/services and benefit from an ongoing residual income stream.

While those are direct revenue streams there are also indirect revenue streams that involve you providing free information through your podcasts that may eventually lead to a sale.


For example you run an internet based business selling software. Your ultimate goal is to get people buying your software. You may decide to use podcasts as a way to provide information about what one particular piece of software can do. You can talk about how it can save people time, money or frustration (or all 3!), talk about why it is worth investing in, how it works, the many different uses it has etc.


If you are not the creator of the software look into interviewing the person who did create it and provide that as a free podcast. This all helps to sell your product for you and is not just a plain boring "infomercial" but provides a lot more value than that.


You run a law firm. A legal issues podcast with interviews, anecdotes and advice could boost the profile of the firm, and well beyond your traditional market.


Those are just some of the ways that an entrepreneur in business can use to support your marketing activities and generate an ongoing income from podcasts.

Podcasts have become a big hit with some of the major players like the BBC and CNN because they realize the potential in allowing their listeners to be able to gain access to news items long after the item was featured on the television.

People now dictate when they will watch the news and other television shows as it all becomes easier to download them from the internet and watch at our leisure.

If it wasn't a worthwhile investment then these large corporations wouldn't waste their time with it so take that as hint of things to come. The market is growing and becoming larger. The possibilities with podcasts, and rss feeds have changed the way our information is delivered to us.

If you are not creating podcasts right now you seriously need to consider changing that because you are missing out on a fabulous marketing tool whether you choose to monetize them or not. At the very least they result in subscribers to your newsletter who get to know you through your voice and the more people know, like and trust you the more chance of them becoming a life long customer.








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Podcasting For Business And Revenue Growth

No matter the type of business you are in, you should consider podcasting. You can set up a professional podcast for only a couple of hundred dollars, and even get a good return on your investment.

First off, podcasts are previously-recorded audio that is made available to the public. They vary in length, ranging from only a few minutes to an hour long. Podcasts also vary in how often they are broadcasted, from every day to once a week or longer.

A podcast can contain content about any subject. They can use a similar form to radio shows and feature guests, music, news, etc., or just feature information about a specific topic.

Podcasts For Businesses

There are many reasons why you should look at podcasting for your business:

Your business may have social networking accounts, but there may be an audience that can be targeted more suitably with a podcast. There are also many customers who would love to hear about your business more often.

Podcasts are a great chance to talk about your business, your customers, or anything you have in mind. It gives you a way to connect to your customers in a way you have not previously been able to.

Setting up a podcast only has an initial investment of a few hundred dollars, if you already have a computer. The equipment required includes a microphone and audio editing software, and the only cost involved is the time spent to make it.

Because many podcasts have sponsors, podcasting also becomes a great revenue opportunity. Contacting advertisers and inquiring whether they would be interested in sponsoring your podcast is one way. Another way to monetize a podcast is by charging people to download it.

Tips For Successful Podcasts

If you have decided that podcasting is right for your business, here are a few tips:

Do not charge people to download them. Although this option is available, people will be much more likely to listen to it if it is free. There are many other opportunities to monetize your podcasts.

Updating regularly will keep listeners listening. You should not go any longer than one week without recording a new episode.

Have consistent lengths. While it is tolerable to occasionally have one that is longer or shorter, choose a length (somewhere between 15 minutes and one hour) so your listeners won't become surprised by the change.

Feature unique content by giving out coupon codes, special offers, and business promotions. This also gives listeners an incentive to tell their friends about your podcast.


View the original article here

Podcasting For Business And Revenue Growth

No matter the type of business you are in, you should consider podcasting. You can set up a professional podcast for only a couple of hundred dollars, and even get a good return on your investment.

First off, podcasts are previously-recorded audio that is made available to the public. They vary in length, ranging from only a few minutes to an hour long. Podcasts also vary in how often they are broadcasted, from every day to once a week or longer.

A podcast can contain content about any subject. They can use a similar form to radio shows and feature guests, music, news, etc., or just feature information about a specific topic.

Podcasts For Businesses

There are many reasons why you should look at podcasting for your business:

Your business may have social networking accounts, but there may be an audience that can be targeted more suitably with a podcast. There are also many customers who would love to hear about your business more often.

Podcasts are a great chance to talk about your business, your customers, or anything you have in mind. It gives you a way to connect to your customers in a way you have not previously been able to.

Setting up a podcast only has an initial investment of a few hundred dollars, if you already have a computer. The equipment required includes a microphone and audio editing software, and the only cost involved is the time spent to make it.

Because many podcasts have sponsors, podcasting also becomes a great revenue opportunity. Contacting advertisers and inquiring whether they would be interested in sponsoring your podcast is one way. Another way to monetize a podcast is by charging people to download it.

Tips For Successful Podcasts

If you have decided that podcasting is right for your business, here are a few tips:

Do not charge people to download them. Although this option is available, people will be much more likely to listen to it if it is free. There are many other opportunities to monetize your podcasts.

Updating regularly will keep listeners listening. You should not go any longer than one week without recording a new episode.

Have consistent lengths. While it is tolerable to occasionally have one that is longer or shorter, choose a length (somewhere between 15 minutes and one hour) so your listeners won't become surprised by the change.

Feature unique content by giving out coupon codes, special offers, and business promotions. This also gives listeners an incentive to tell their friends about your podcast.


View the original article here

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