A Podcast is a series of audio (or video) files containing episodes on a specific topic. Think about your favorite "how-to" TV show. One of my favorites is Myth Busters. Myth Busters is the name of the series and would be the Podcast name. Each week there is a new episode of the series where they cover a specific topic under the general topic of myth busting. However, this is where the similarity stops.

A Podcast and episodes of Podcasts differ greatly from a typical TV series because you must sit down at the designated time each week to watch a TV series. If you miss an episode you have to wait for reruns during the off-season. A Podcast is perfect for our on-demand society. A Podcast is essentially a radio show on demand, time-shifted to fit your listeners schedule. Your listeners can hear a Podcast anywhere and anytime they want; in the gym, out running, driving a car, or sitting on an airplane.

Each episode is stored on a personal computer, smartphone, or iPod, ready to listen to when your listener wants to listen. Yes, just like your TiVo or DVR works with your TV shows. This is the very concept of a Podcast. Capture a previous series or capture each episode as it becomes available. Then listen to it at your convenience.

Just like creating a TV series, you can create each episode just prior to publishing it or you can create multiple episodes and schedule their release. A Podcast accommodates both your schedule and your listeners schedule.

Your listeners will appreciate the convenience and will anticipate the next episode. One word of advice-although cliff hanger's work great for a TV series, they may not be as effective in a business Podcast. But, then, you never know!

For this and other blogs by Dano Ybarra please visit http://www.mymark.com/blog/danoybarra. Dano Ybarra is General Manager at MyMark, http://www.mymark.com, providers of an integrated personal profile, blog, eStore, and home base for all your social media, personal branding, article marketing, blog marketing, professional networking, and ecommerce activities.

Global Executive, Serial entrepreneur, father, husband, and Internet pioneer; Dano Ybarra is a Global Senior Executive who took a DSL router startup to $120MM annual sales with $28MM EBITDA in less than three years.

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