I want to share with you a podcast guide that you can use to have success with your podcasts. Podcasting is fairly a new marketing medium that people are using to market their business effectively. Podcasting is a tool that not a lot of people are taking advantage of to market their business, but it can really be a helpful tool for getting the word out about your products and services.

I will give you step by step instructions in this podcast guide so that you can go out and start implementing these strategies today. The first thing that you should know about podcasting is that it's just another marketing medium. The same basic rules of internet marketing still apply.

You need to pick a niche and find a topic to talk about. You want to find a niche because it's the easiest way to go into a market and have success. Once you find a niche, it's time to start promoting. After you have selected a niche to operate in, start by going and getting an RSS feed for your podcast.

You can use a free service such as Feedburner.com to get an RSS feed for your podcast. This is a very important step in this podcast guide that I want to show you. The easiest way to host your podcast content is with a blog from Blogger.com. Blogger is owned by Google and is a free service that you can use to get up and running with your blog today.

Once you have a blog and follow Feedburner's simple step by step instructions for creating your RSS feed, it's now time to start getting the word out about your podcast. I know of one lady named Suze Orman, she invites all of her followers to download her podcasts for free at iTunes.com. If you didn't already know, Suze Orman is a financial guru and has her own show on CNBC. I'm a loyal follower of her and I love her information, and I can't wait until a newer podcast of hers becomes available.

Eventually you will reach this point also where you have people waiting for you to release new content and being able to download it from iTunes. You want to submit your content to iTunes because it's the largest podcast directory on the net. This is a very important step in this podcast guide.

I believe iTunes is owned by Apple and it's a great way to get your podcasts off on the right foot. A lot of people visit iTunes on a daily basis for free content that they can download, so you will want to get your hands on the valuable resource also. Make sure you operate in a niche and aren't a generalist. It will be hard to find a loyal following if you're writing on a wide range of topics.

This podcast guide that I have shown you in this article is very helpful for marketing your products and services via podcasts. You will want to make sure that you include your podcast into the iTunes directory as this is the best one on the web. Also, be sure to submit your content to the other top directories also to get as much exposure as possible for your podcast.

Hopefully you will use this information to have the kind of podcasting success that you desire.

Good luck with using podcasts in your marketing strategy.

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