Have you ever been searching for the perfect podcasts to take heed to? Well this is an inventory of the 22 most popular podcast directories for your listening pleasure.

You will discover the links to these podcast directories by doing a seek for them in your favorite search engine.

1. Podcast Alley - podcasts by subject, title or ranking

2. Audio.Weblogs.com - last 100 podcasts made/updated

3. Podcast.net - podcast listing (organized like Yahoo.com)

4. Odeo - a place to search out new podcasts or create your personal

5. IPodder.org Podcast Directory - categorized listing of podcasts

6. Podcast Central - Podcast RSS feeds

7. Potkast - Podcast search engine

8. The New, New Podcast Review - evaluations of podcasts

9. DownloadRadio.org - peer to peer (P2P) community of podcasts

10. PodcastDirectory.com - worldwide podcasts

11. New Time Radio - Podcasts and radio reveals

12. Podcast SA - Podcasting in South Africa

13. Loomia - podcast/video cast search engine

14. Podcasting Station - podcast directory organized like Yahoo.com

15. Podsafe Music Network - Music podcasts

16. Podcast Shuffle - a podcast shuffle & directory

17. My Podcast Heart - directory of podcasts and podcasting web pages

18. Podscope - podcast search engine

19. Yahoo! Podcasts - discover & subscribe to podcasts

20. Teen Podcaster's Network - Podcasts created by youngsters

21. Podfeed.net - discover or share your individual podcasts

22. Women in Podcasting: The Record - listing of podcasts hosted/cohosted by women

As you'll be able to see there are quite a number of podcasting directories and we've not even scratched the surface. The subsequent time you're looking for a podcast strive one of many above mentioned podcasting directories.

One of the most popular ways to make money online is by means of blogging. Good writing skills can open up to a number of work from home ideas to earn money from home without stressful effort but the time it takes to actually see the income flow could be lengthy. You need to be patient as your traffic gradually develops as a result of your efforts and you need to monitor the traffic so you can compare with the sales or opt-ins that you make. If you want to speed up this process, you can tackle other work from home ideas such as podcasting.

About Podcasting

Podcasting is very similar to writing in terms of planning. What differs is the way you deliver and present the content to your audience. While it is good to have consistent articles flowing through your blog, podcasts add some entertainment and persuasion value that could increase conversion rates if you do them correctly. You can browse the net for other blogs that have podcasts just to hear the unique voices that all have their attraction qualities. Podcasts can support the theme and personality of your site. It can also serve as a refreshment to loyal visitors that do not want to read too many articles or one huge article. Listeners can do other things while the podcast is playing in the background. Podcasts are also more accessible as many portable devices and smartphones support audio streaming.

Podcasting Ideas

When it comes to marketing, the objective is quite similar where you need to get as many listeners and subscribers as possible so your advertisements yield more revenue. You can even use these work from home ideas to save some space since you do not have to put as much text. The space can be used for bigger ads or larger amounts of smaller ads for increased income potential. For indexing purposes, you may add a link that contains the transcript.

Since podcasting requires more effort, it may not hurt to add a donation link to your blog or podcast page if you see that the visitors like what you do. This is a great way to gain some income to add to you revenue as long as you do not aggressively charge visitors to access certain content. Many webmasters provide podcasts for free so you should as well. Visitors will keep coming back if they feel that you as the webmaster want to give them the best experience possible.

Even if you have other work from home ideas that are working out for you, try to build on your podcasting features even more by upgrading your hosting package so you have more bandwidth or check out the online services that are dedicated for podcasting. More bandwidth means more listeners which will multiply your income. Spending what you earned from your advertising is the best way to go if you do not want to put your personal money at risk.

Once your blog is thriving, check on it often and make sure your contact information is up to date because you might receive offerings from bigger companies that wish to sponsor your podcast. As long as you do not place too many advertisements and keep thinking of fresh work from home ideas, your blog should remain as an enjoyable experience thanks to the content and podcast and your revenues should be better stabilized as time passes.

I'm a successful caterer of 23 years but building a part time internet marketing business from scratch. I'm currently making regular sales online with a number of systems I'm perfecting. One of these systems is Affiliate marketing and Affiliate Blueprint is what I've used daily. I'm also passes my knowledge on for free on my personal blog Work from Home Ideas.

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Podcasts are an excellent way to drive targeted traffic to your website. They help build credibility and they can turn your customers into your fans. They are a great tool for marketers of learning content products.

But recording them scares many people!

Does it scare you? There really is no reason for it. Making podcasts is actually quite easy and inexpensive. It doesn't take much in the way of hardware. And it takes only the barest of skills to record and produce a quality podcast.

In this article I'm going to give you an overview of what is needed for recording your podcasts.

Recording a podcast requires three tools:

1. A computer
2. Editing and recording software
3. A headset.

The computer you use doesn't have to be anything special. In fact, you can use a computer that is barely able to function with modern tools. Netbooks work well, as do laptops. Both of those have built-in speakers which makes editing slightly easier. However, you will find that the built-in microphone won't do the job. A desktop computer will also do the job as well.

Technically there are only three things that you need from the computer. First, that it runs the software you have. Second that it has the ability to connect a headset microphone. For that you will need either a USB or a micro-jack set. Almost all modern computers have at least one of those. Finally, the ability to store the podcasts on a CD or DVD would be beneficial. Strictly speaking the computer doesn't need to have this capability. A portable unit will do the job quite nicely.

Most editing software is also capable of doing double duty as recording software. You don't need a professional or expensive piece of software. In fact, one of the best is Audacity. It is also open source software and free. Which makes it a triple threat.

Finally you will need a headset microphone. Why a headset microphone? Microphones installed in laptops and netbooks are similar to the typical desktop microphone. They are omnidirectional. This means they pick up sound from all directions. A headset microphone is unidirectional and will pick up only your voice. The result will be a much cleaner recording that doesn't need much in the way of editing.

When recording the podcast there are a number of things you can do to create a great podcast. For example, you can start by realizing that you don't have to be perfect. Editing can clean up major mistakes. Minor mistakes are best left in since they make you seem more human. However, to do this requires that the editor have enough material to patch together a corrected recording.

Having said that, practice makes perfect. Making multiple recordings allows you to practice the podcast. It also allows you to polish your presentation and the information you are presenting. Finally, by recording the practice sessions you can generate more material for the editor to work with.

When actually recording, the best position is standing. This gives the body room to breathe. A stool can be used to give some relief to tired legs. You should also try gesturing and walking. Gesturing helps you to express your passion for your subject. That passion will show up in your voice and be recognized by the audience. This helps your presentation to avoid the boring drone label.

Do you want to learn how to create information products (learning content)? Check out my new free eBook "7 Myths and Seven Tricks in Nine Steps": http://www.learningcreators.com/myths.htm

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

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What's so wonderful about podcasts? And why are they any different than any other website audio that you put up?

What makes them special?

Not too long ago I was asked the above questions. At the time, I just answered the question but since then I've been thinking about my answers and realized that they didn't really answer the question behind the question. So what was the question behind the question?

How does the difference affect me?

Let me first organize the response into three general areas, the physical differences, the purpose and use, and the creation.

Physically, the difference between website audio and podcasts has to begin with the number of formats. Podcasts are typically in one of three formats. MP3 is the most common and flexible. AAC is used by iTunes and the original iPod. And WMA is used even less frequently. Of the three only MP3 is really important. Website audio on the other hand can be in any number of formats ranging from AU to RA to WAV.

Similarly podcasts tend to be in only a few time lengths. Short podcasts tend to be less than 15 minutes. Full length podcasts tend to cluster at the half hour, and hour marks. Website audio however varies depending on its use from only a few minutes to roughly one and half hours. And they don't show the clustering pattern of times that podcasts do.

The reason for this variation is most easily explained by examining the use of the audio file. Website audio generally has a player associated with it. Podcasts on the other hand are generally downloaded and played outside of the website for example on an MP3 play or iPod.

From a purpose point of view, the primary use for podcasts is to develop targeted traffic and to establish credibility through repeated exposure. Website audio has many reasons from being a digital product for sale to initial credibility to attention getting.

Podcasts are also a repeating product. That is they are split into regularly repeating shows or audio files which are released on a regular basis. Website audios tend to be singles. That is each audio file stands on its own and isn't really meant to be listened to in a group. Some exceptions to this exist but that's the basic concept.

For the individual who is creating podcasts and website audio there is a great deal of difference. Podcasts are meant to be released on a repeating or rotating basis. Each of them needs to be stand-a-lone. And they are short. So scripting needs to be tight and produce the most information in the shortest time frame. The focus should also be on creating a series and recording them in a group for efficiency reasons. Time to create is a major factor since any inefficiency will be multiplied.

Website audio -- depending on its purpose -- tends to be longer. More time needs to be spent designing the content if only because of the increased length of the audio. And the focus is on record a single audio at a time. Very seldom will you find advantage in recording multiple sessions at the same time. If an individual audio takes more time to develop that's okay. It is unlikely that other audios will also be affected.

Do you want to learn how to create information products (learning content)? Check out my new free eBook "7 Myths and Seven Tricks in Nine Steps": http://www.learningcreators.com/myths.htm

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

View the original article here

There's no question that learning content product marketers like podcasts. There are lots of reasons for that. They're flexible. They produce traffic. They produce sales. They contribute to reputation. What's not to like?

But why does the audience like podcasts?

Podcasts have gone up and down in popularity. However, even though they aren't the most fashionable media, they remain popular with a large portion of the public.

But why?

In this article I'm going to discuss what I believe are the top five reasons for the continuing popularity of podcasts.

1. They are personal.

Everyone wants to get to know the people they are dealing with. They want to connect with you as a person. They want to believe that they know you and can trust you. Because a podcast is a vocal recording of you and your opinions, it is a very personal product. The audience hears your passion. They feel your anger. They feel your joy. They feel your love of the subject. They touch your emotions and are touched by them in return. You can't fake it. It's either you doing the podcast or it's not. Your audience will know. (And it better be you if you are expecting podcasts to work for you!)

2. They are flexible.

One of the big advantages to a podcast is that they can be listened to anywhere. You can copy them to your MP3 player and listen to them on the train. You can save them to a CD and listen to them in the car while you drive. You can download them and play them while you work on your computer. Where ever you are there's a way to listen to podcasts.

3. They are easy to use.

Podcasts are easy to download and then load into your iPod or MP3 player. All you need to do is sign on to the website, insert the MP3 player, click on the download button and then point the download to the MP3 player. Simple. Easy. Then all you do is listen to the recording at your discretion.

4. They are short.

Let's face it. We're all rushed today. We've got far more work than we can deal with. We seldom have the luxury of listening to long presentations. Podcasts on the other hand are short. Because they last less than fifteen minutes on the average, they are perfect for commuting. They are perfect for squeezing into the extra space on the way to work.

5. They provide just enough information.

The other half of the time issue is that we're constantly being bombarded by information. Sometimes it gets to be too much. Podcasts provide a bit of a respite. After all, the podcast doesn't have enough time to be able to overload the audience with information. And yet, they can provide a high level overview of the subject.

Do you want to learn how to create information products (learning content)? Check out my new free eBook "7 Myths and Seven Tricks in Nine Steps": http://www.learningcreators.com/myths.htm

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

View the original article here

Podcasting or audio blogging as it is sometimes referred as, is relatively simply to do and anyone with a personal computer and an internet connection can produce a podcast that could potentially be heard by tens of thousands of people. People of all demographics and walks of life, are podcasting and it is growing in leaps and bounds. There is likely a podcast for nearly every subject you can think of and the ones that are not found, this could be a niche to start your own podcast. People are now using them to increase their exposure and by doing this are increasing their podcast profits.

With the use of RSS (Really Simple Syndication) it has allowed podcast content to be instantly available on the internet to download and be used by anyone interested in listening or watching video podcasts.

Radio and TV broadcasting networks realised that there was a market for their programming to serve and to aid in the growth of a fan base for their programming, along with allowing the radio and TV networks to increase ad sales by adding advertisements during the program. Many broadcast networks have added their podcasts to their websites to allow the listener the freedom to listen to the broadcast on their own time.

Many magazine and newspapers offer podcasts of periodicals such as Digital Magazine Online who offers an online subscription of digital print magazines for anyone who loves to read magazines. The cost of these podcasts is often less than that of the publication on the newsstand.

Podcasts has had a great influence on the education system as more and more colleges and universities are embracing the technology and using the digital recordings to teach courses online to people around the world. The possibilities are endless with this technology and it is giving access to people who may not be able to afford to go to school on a fulltime basis, but want to increase their education standard or change careers.

In the beginning podcasts were used as a way of freedom of speech and to get ones opinion out to the masses. As time as went by, people started to use podcasts to generate income. Here is a small sample of the methods used to generate revenue;

Affiliate programs - allow you to sell products to your listeners from your website for a commission. The advantage of this is to allow you to offer added value to your listener and let them know about specific items they may be interested in. Some podcasters have used their websites for affiliate links, so when someone clicks on the link and buys they get paid.

Sponsorship - is a good way to go if your podcast is a good fit with a particular companies target market. Be prepared to make several presentations before you are successful. Usually sponsorship is used to offset your expenses for the production of the podcast.

Advertising - This is usually a 10 - 30 second clip added to the beginning or middle of the podcast. The easiest way to accomplish this is to join an advertising network and as it offers you the least amount of work, so you can focus on the production of your podcast. However, you can also contact companies whose products would be a good fit and do it yourself and reap a higher percentage of the profits, but it is more work and I would recommend this to someone who has the right skill set to get the job done.

If you've got a little bit of marketing know-how and a lot of ambition and motivation to succeed, you're already on the right path to becoming a success with podcasts. Hopefully after reading this, you will have a better sense of why you want to use podcasts to further your businesses success.

Do you want to discover the techniques used by top internet marketers?

Receive more FREE information on How to Create a Podcast.

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Podcasts are one of those tools that learning content and information product marketers should at least consider. They produce targeted traffic. They produce high quality traffic. And they increase your credibility in the marketplace. What more could you ask for?

But why do people like podcasts?

It's obvious why learning content product marketers should like and use podcasts. But why does the audience? What makes them so popular with their audience?

In this article I'm going to examine five major reasons that your audience likes podcasts.

1. They're short and to the point

Let's face it. We're all busy today. And senior executives are usually even busier than you and I. The internet lifestyle? For most people it's sixteen hour days six days a week. And on the seventh they cut back to twelve. Or just plain collapse. Because podcasts are short they can be squeezed into available time. Driving to work? Listen to a podcast. Grocery shopping? Listen to a podcast while you're walking. Doing laundry? Listen to a podcast while you watch the laundry go round and round and... Sorry. Where was I? Oh, yes. Anywhere and anytime you have ten or fifteen minutes you can squeeze a podcast in.

2. They're flexible.

MP3 players are tiny. They go anywhere. Jogging. Commuting. Dining alone. But podcasts aren't just for MP3 players. Most podcasts are played on the computer while the audience is working on other things.

3. They're info bytes rather than detailed information.

Picture this for a second. You're a busy executive. Or a consultant. You need to keep your eye to the sky. You need to know what's appearing on the horizon. You don't need to know everything. You have experts for that. What you need is a little bit of everything. Just enough to know if you should ask those experts to investigate for you. Podcasts are too short to give detailed information. They're great at summarizing and hitting the key points for you.

4. They open up possibilities.

So why does the executive or busy consultant need to know the summary but not the details. Because they're looking for change. For innovations. For ideas that they can use to drive vectored change in their own organizations. After all, their job is to see the future and redesign their organizations (or their clients' organizations) to meet that future. Podcasts help them track what is happening on the edge of development.

5. They're personal.

Do you like to feel like you know your mentors and teachers? You do don't you? There's a reason I knew the answer. Almost everyone does. People connect with people they know. People like to know people they connect with. (Which isn't the same thing)? Podcasts are an audio product. Audio and video products are the most effective products at letting your audience get a glimpse of you as a person. They hear your passion. They feel your grief. They connect with you as a person.

Do you want to learn how to create information products (learning content)? Check out my new free eBook "7 Myths and Seven Tricks in Nine Steps": http://www.learningcreators.com/myths.htm

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

View the original article here

So you've noticed your podcasts are falling in the ratings. You're getting less and less traffic from them. Or worse, people are listening once and then never returning! Continue this pattern and you may as well stop creating podcasts. In fact, you might be better off not having them at all!

What are you doing wrong and how are you going to fix it?

Well, the good news is that you can fix most of the problems. The bad news is that some of them are unfixable.

So how do you fix your podcasts so your audience starts listening to them again?

In this article I'm going to identify seven reasons that your audience might hate your podcasts and give you ways of fixing the problem.

1. You aren't listening to your audience.

This is probably the biggest mistake you can make. Your audience is different from every other audience out there. To keep them you need to give them what they want. Not what you want. What they want. And that means you need to listen to them. Better still ask them what they want.

2. People can't find your podcasts.

One of the common problems for new people to podcasting is that they don't know where to look for podcasts. You need to help them find your podcasts. That means using a host and your own site. That means using SEO and other traffic techniques.

3. You aren't sending traffic to them.

Traffic doesn't just happen. That includes traffic that listens to podcasts. You need to drive traffic to the podcast. Yes, your host will account for some of the traffic but you need to be active about it as well.

4. You're boring them.

Now this is a personal problem. Which really is good when you think about it. That means you can fix it easily. Want to switch from boring to exciting. Let a little passion into your speech. You know how your topic excites you. Well let a little of that excitement into your voice. Stand up. Gesture when talk. Pace. Jump up and down when you're angry. Move your audience.

5. They need more information than you're giving them.

One of the problems with podcasts are that they're so short. You don't have a lot of room to squeeze information in. So you need to be very focused when you record your podcast. Be real. Be yourself. But don't waste time. However, even if you aren't at fault your audience is going to want more information. That's good. So give them a place where they can get more information.

6. You forgot why you're creating podcasts.

I have a friend who creates learning content in all forms of media. But he never manages to make it succeed. Why? Because he keeps trying to sell during the presentation. He's lost sight of the real reason for creating the media -- to establish a reputation that makes people want to listen to you. Selling is for later... when your audience actively wants to buy.

7. They believe that podcasts are obsolete.

Okay, you know how I mentioned that some things you can't fix? This is one of those problems. Many people believe that podcasts have become obsolete. You're not going to change their minds. The only choice you have is to create other types of content that they don't believe is obsolete. That will attract them. Not everyone is going to be your customer. Keep your podcasts for those people who realize that they are still valuable.

Do you want to learn how to create information products (learning content)? Check out my new free eBook "7 Myths and Seven Tricks in Nine Steps": http://www.learningcreators.com/myths.htm

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

View the original article here

Podcasts are a great tool for learning content marketers. They build credibility. They build targeted traffic. They build a relationship with the audience. They are easy. They are quick to create. They make a great Google-friendly source for repurposing content. In short, they are a tool that you should definitely consider if you are in the business of creating and marketing learning content.

But there seems to be an issue with podcasts!

How do you create them?

There's a lot of information on how to record a podcast. I've even written a word or two about the subject. But one piece of the pie that seems to get overlooked is writing the podcast.

So in this article I'm going to give you six hints for writing your podcasts.

1. Use the same process as article writing. Both articles and podcasts are about the same length. Let's face facts, they're both short pieces. In fact, they almost qualify as tiny. However, that size imposes a number of problems. The system you would use for writing a fifty-thousand word eBook will probably be major overkill for a four-hundred word article. The same thing applies to writing a podcast. However, it still needs to follow the same basic structure. You still need to prepare an outline, edit it and then write the podcast or article. If you are intending to write articles as well as podcasts then use the same process to the same extent for both.

2. Cheat. Sorry, I couldn't help that. And it could be misinterpreted so I'll have to explain what I mean. Both articles and podcasts are approximately the same size. And they are both intended to perform the same set of tasks. And they are in different media so Google won't object if you transcribe them. Whenever you write a podcast, you should repurpose it into an article. And vice versa. You'll get two marketing opportunities from one bit of work. Always a good thing.

3. But don't overdo it. There's always a problem when you try to cheat. You might be tempted to overdo it. Just as you shouldn't use PLR articles or spun articles, you shouldn't use them as a base for your podcasts. It really isn't that much work. And your quality will be much better. And trust me; the audience will know when you overstep the bounds of ethics.

4. Pick what you are recording from and stick to it. Traditionally writers wrote their articles long hand. Then they learned to type. Then they learned to speak and transcribe. Along the way, we each develop our own preferences. The trick is to pick a method that works best for you. Do you prefer outlining your podcast, recording it and then transcribing the result? Or do you prefer outlining it, writing it out and then recording it? It's a personal choice. There's good and bad to each choice. Try them out and see what feels best to you. But once you've made your choice stick with it. Don't jump around. You'll improve in time, but not if you're constantly changing gears.

5. Use Your Computer As A Tele-prompter. I'm not sure if this is a writing or recording suggestion. It's actually a little of both. No matter what you are recording from... script or outline... put it on a PowerPoint or equivalent. Why? Because when you record the podcast, you will need to read from your "script". By using a computer screen as a tele-prompter, you will avoid dropping your chin onto your chest. Most people find the quality of their voice improves if they keep their head up when they speak.

6. Writing is not speaking and neither is reading. It's common to teach people to write like they speak. But it doesn't actually happen. There are things you will say when you speak that you wouldn't write. Similarly when you write you'll phrase things in ways that you never would if you were speaking. That's why reading in public is a different skill from public speaking. However you decide to write your podcast you need to recognize the difference between the two and practice converting between the two. The key to doing a good job is practice.

Do you want to learn how to create information products (learning content)? Check out my new free eBook "7 Myths and Seven Tricks in Nine Steps": http://www.learningcreators.com/myths.htm

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

View the original article here

There are a few different ways you can create an additional revenue stream with podcasts including:

Creating lecture style podcasts that "students" pay for.

As an entrepreneur you will have an area of expertise that people will pay to listen to, perhaps it can be sold as an alternative to your higher priced ticket offline seminar. You can make a one off charge for a number of podcasts or charge a fee for each individual one. You may even decide to create ongoing residual income by offering a weekly subscription.

These may all be easier alternatives for people who cannot afford your other material and can also be used for people in another country unable to make your event. What's really great about using this method is the fact that people get an opportunity to get to know your style before investing in one of your higher end products.

This is a great method for Coaches, motivational speakers, psychologists, internet marketers and other people who are able to provide hints, advice, techniques, and how to type valuable information.

Use old radio formats and re-create them for todays market

Radio shows that told stories, involved comedy shows, had husband and wife type banter, provided serious political debates. All these type of old radio formats can be used now as podcasts. A podcast that contains more than one host provides entertainment for the listener so consider creating "conversational podcasts" on a relevant topic for that week or month that your subscribers will pay to download.

Access to business people or well known public figures

If you are able to gain access to well known business professionals and provide a weekly podcast that interviews them, or an informal chat session this can create a great monthly subscription for you that you can turn into a membership site. All you do is provide your members with access to the professional or celebrity talk show style podcast that you have created.

These are great ways for entrepreneurs in business to develop a fairly inexpensive way to market their products/services and benefit from an ongoing residual income stream.

While those are direct revenue streams there are also indirect revenue streams that involve you providing free information through your podcasts that may eventually lead to a sale.

For example you run an internet based business selling software. Your ultimate goal is to get people buying your software. You may decide to use podcasts as a way to provide information about what one particular piece of software can do. You can talk about how it can save people time, money or frustration (or all 3!), talk about why it is worth investing in, how it works, the many different uses it has etc.


If you are not the creator of the software look into interviewing the person who did create it and provide that as a free podcast. This all helps to sell your product for you and is not just a plain boring "infomercial" but provides a lot more value than that.

You run a law firm. A legal issues podcast with interviews, anecdotes and advice could boost the profile of the firm, and well beyond your traditional market.


Those are just some of the ways that an entrepreneur in business can use to support your marketing activities and generate an ongoing income from podcasts.

Podcasts have become a big hit with some of the major players like the BBC and CNN because they realize the potential in allowing their listeners to be able to gain access to news items long after the item was featured on the television.

People now dictate when they will watch the news and other television shows as it all becomes easier to download them from the internet and watch at our leisure.

If it wasn't a worthwhile investment then these large corporations wouldn't waste their time with it so take that as hint of things to come. The market is growing and becoming larger. The possibilities with podcasts, and rss feeds have changed the way our information is delivered to us.

If you are not creating podcasts right now you seriously need to consider changing that because you are missing out on a fabulous marketing tool whether you choose to monetize them or not. At the very least they result in subscribers to your newsletter who get to know you through your voice and the more people know, like and trust you the more chance of them becoming a life long customer.

If you are an author, life coach or speaker looking to raise your online reptuation and build a platform of eager listeners visit Blogpodcast and discover the fast, lazy, easy way to support you in building an online business and providing ongoing residual income http://www.blogpodcast.net

One of the goals of your Web site should be to provide continually changing relevant content. Podcasts are a great way for small and midsized businesses to do so with minimal cost.

As you probably know, podcasts can be listened to on your computer or downloaded to your iPod or similar device. This flexibility allows the listener to play the podcast while they are exercising, traveling, or even waiting at the doctor's office. Listeners can replay podcasts as often as they want. Listeners who download them can share them with friends.

Here are examples of who is podcasting:

* Dentists are videotaping and explaining services to help their clients and families understand their procedures.

* Consultants are offering three-minute consulting ideas to generate leads.

* Real estate agents are providing their own "tours of town" and showing videos of the homes they have sold, talking about each one, and showing prospects their style.

* Comics are creating short podcasts to increase their visibility.

* Self-help gurus are creating three-, six-, and twelve-session podcasts to build their audience.

* Body shops use podcasts to show prospective customers the quality and care they put into fixing customers' cars.

One of the reasons small to midsize businesses have not adopted podcasts is because it requires a bit of technical tinkering in order to do them. There are now programs available on the market configured to bypass the technical difficulties. The new generation of podcast tools requires you to pick up a phone, spend a few minutes interviewing someone, and then hang up. This podcast is instantly available for others to listen to!

There are many different types of podcasts your organization can offer. Some of these include:

* Interviews with staff about new products.

* Interviews with customers on successful uses of your products and services.

* Recording of the president providing a year-end report.

* Combination of recording of various company staff to be used by the recruiting office.

* Interviews with vendors and partners.

You don't have to be the person who creates your podcasts!

Your job as an administrator is to just make sure it gets done! I would suggest you look around your company for someone who would be thrilled to have the opportunity to interview others and, in the process, become recognized for their participation. You might also consider contacting a local college or university's speech/communication/journalism or TV/radio broadcasting department. Chances are you will find students who would be interested in the professional experience of interviewing people and handling the posting of the interview.

Using volunteers to handle your podcasting benefits everyone:

* Students gain practical real-world experience.

* Internal staff will have to use skills they are not using in their current job.

* Customers/venders will be honored to be interviewed and will share the experience with family and friends.

* You gain a tremendous amount of content with minimal effort.

Why are we doing this again? You want to be in a position to push information to users that will pull them back to the Web site. This simple strategy will pull customers/members back to your Web site to hear the interviews. A community with changing content looks more lively and exciting. No one wants to hang around a "dull" Web site!

Don Philabaum blogs at Internet Dough The conversation centers around his new book Internet Dough, which suggests that the behavior of your customers have gone online and businesses of all sizes have to develop Internet strategies to reach them where they are at - online.

Online communications are changing. Consumers are now actively demanding more involvements through social media like blogs, podcasts and online videos. No longer are they satisfied by being passive readers. They also have opinions. These opinions count so much they can hijack an established brand.

In this article, we will talk about one of these media called podcast. Podcasting has become so popular in a short period of time it was the Word of the Year for 2005 and officially included in New Oxford American Dictionary.

Coaches can no longer ignore such trends. This marketing channel is not just for big companies with huge marketing budget. Anyone can effort it. Clients are now talking about you and their experience with your service whether you want to participate or not, and whether you like it or not.

What can you use this rich media channel for?

1. Using podcast as a lead generation tool

If your lead generation strategy involves any online activity, now is the time to look beyond search engine optimization, email marketing, or press release. Many people are buying based on recommendations of friends and colleagues in social media and networking sites.

Podcasts play a huge part in them. A free podcast that offers valuable content, and with the right promotion, will attract a lot of loyal listeners. If all of those who listen and subscribe to your podcast are highly interested in your content, how valuable this could be? After all, they are listening to you instead of tons of other choices out there, it should mean something.

2. Save time on lead nurturing

Imagine being able to "talk" directly to the profile above repeatedly. Instead of offering articles, white papers, email newsletter and other static content, you begin to mix them with audio content such as short seminars or coaching sessions.

Best of all, podcast allows you to keep in touch with your audience just like email, with additional benefits. It is also spam free, and the process of downloading and syncing to the listeners' portable media players can be done automatically.

3. Increase revenue through product sales

Unlike what many people think, promoting products through a podcast will not turn listeners off. The last thing your audience want from you is boring content. They don't object product promotion as long as it augments the value of the podcast.

If podcasters have successfully used this medium to earn hefty advertising revenue, why can't it work for your own product?

4. Establish a name and thought leadership

Being able to reach your prospective clients again and again builds brand value. Big companies pay millions to be able to advertise on national radios and televisions. You can do the same by leveraging what you know and share them with the world. Nothing beats the Internet when it comes to reaching international audience.

Podcasting is your tool to reach people globally, on a shoestring.

5. Demonstrate expertise

Coaches who podcast share interesting tidbits about their industry. They often give insights into the topic itself. Just like writing for magazines, trade journals and other publications establish yourself as an expert in your niche, podcasting allows you to do so more lively.

One of the greatest concerns for coaches who want to jump on the bandwagon is they don't have time to produce content. This is not something to worry about. Chances are, coaches have tons of content already produced. And the good news is, they can use the same content and re-purpose them into new media format.

Start looking into it before your competitors do!

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The methods we use to learn change as technologies evolve. The time when we had to leave home with our books and go into a building somewhere to attend class is almost a thing of the past: welcome to the world of Podcasts.

So, what is this Podcast thing? According to Wikipedia: Podcasting is the method of distributing multimedia files, such as audio programs or music videos, over the Internet using either the RSS or Atom syndication formats, for playback on mobile devices and personal computers. The term Podcast, like 'radio', can mean both the content and the method of delivery. The host or author of a Podcast is often called a Podcaster. Podcasters' web sites may also offer direct download or streaming of their files; a Podcast however is distinguished by its ability to be downloaded automatically using software capable of reading RSS or Atom feeds.

The name Podcast can be confusing; you do not need to have an iPod to play Podcasts although it can be useful to have one if you want to take your content with you.

Just like on the rest of the web, you can find a Podcast on pretty much any subject. There is a lot of entertainment, some tv/radio shows are converted to Podcasts, and there are also quite a few tutorials for you to learn from.

Getting started using iTunes:

1- Make sure your have a recent version of iTunes or the Podcast feature might not be available to you. You can go to apple.com/itunes and download it there for free for Mac OS or Windows.

2- In iTunes, there is a "Podcasts" icon on the top left of the iTunes window, select it and then at the bottom of the window to the right, click on "Podcast directory". It will take you a special section of the Apple Music Store. Don't worry, you won't have to pay anything unless you click on a "buy" button somewhere.

3- Now is the time to find content that may interest you. You can click on one of the featured Podcasts on the main page or you can use the search box on the left to find a specific subject.

4- Once you have have found something interesting, click on the subscribe button and it will be added to your Podcast library (clicking on an "iTunes Podcast subscribe button" on a Podcast's accompanying website will give the same result). By default, iTunes will download the most recent Podcast "episode". You can change this setting in the iTunes preferences.

5- As soon as the Podcast has finished downloading, you can start enjoying the content! If you would like to download other "episodes", just select one of them in the Podcast library and click the "get" button. You can download more than one at a time but it may slow down your computer if you download too many at once.

Aren't Podcasts great? Audio and video content delivered to your computer (or transfered to your portable media player) for free... Take advantage of this new learning tool and enhance your learning experience! As Mortimer Adler once said: «The purpose of learning is growth, and our minds, unlike our bodies, can continue growing as long as we live.»

http://streams4freedom.blogspot.com is an ever growing resource of articles, tips, links, information to help you reach financial freedom.

You may use this article on your own web site or in your newsletter/ezine for free as long as no editing or alterations are made to the text and the resource box and links are included with the article.

The new age of technology in which we live, makes it possible for many inventions and discoveries to develop, and one such discovery is Podcasting. Podcasts are files that can be downloaded directly from the internet or that can be accessed via streaming feeds like RSS feeds. The name suggests that you need an iPod to create and receive Podcasts, but you can in actual fact use any device like an MP3 player, or a normal PC. Podcasts were invented so that anyone could create radio broadcasts or video broadcasts. These broadcasts may cover vast categories like comedy, politics, and entertainment, which make the Podcasts great ways to market oneself.

All that people need to do is subscribe to a Podcast feed that you have and they can get regular updates, scenarios, and download every episode that is broadcast. If you want to attract people to your Podcast, you should offer a preview of what the Podcast is about. They can then decide if they enjoy it or not and will subscribe to receive your feeds. The term Podcast was derived from the iPod and broadcast. The name was to show that television and radio shows can be broadcast over a portable device and downloaded whenever you like.

The person who invented and trademarked the Podcasts is an ex MTV employee Adam Curry, but it is not exactly clear as to who came up with idea originally. Podcast can be used for so many important broadcasts now days, and even teachers can send Podcasts to absent students so that they can catch up on any missed lessons. This will help children to grasp certain concepts that might be missed if not present at school. It also saves the teachers from having to teach the lesson all over again for one student.

A Podcast is created when an MP3 file is made and sent to a client or server which can be then converted into an XML format. The Podcast is published through common internet servers and can be uploaded to various blog sites and community areas for people to see. It costs nothing to make or receive Podcasts and can also be described as a visual text message that you receive daily or hourly.

If you are looking to find out any information or enjoy a certain comedian, then you can find them on the various Podcast websites. You can find plenty of downloads on the iTunes website as well as Podcast and Podalley. You can search for many more using a search engine. The Podcasts were created to be educational as well as for pure entertainment value and you can listen to them just like you would listen to music in the car, when going for a jog, or just while relaxing. You can get information on diet tips, healthy ways to exercise, current news, astrology news, independent comedy shows, radio plays, and much more.

In order to receive the Podcast feeds you need to have a type of software on your PC like iTunes for Apple Macintosh and iPodder for Windows XP and 2000. These run in the background whenever you switch your computer on and will continuously update and manage your Podcast downloads and feeds at specified intervals that you set, such as every two hours. You can subscribe to standard feeds that originate from one author, or you can subscribe to receive social feeds which can have multiple Podcasters using them. This will mean that you need to sift through all of the downloaded files to see which ones you like and will want to keep. The best ones can be then stored on your PC or transferred to your portable device to listen to later on.

Podcasting began in late 2000 by Curry and the author of RSS feeds, Dave Winer, and has taken off by storm. People realize that this is the perfect way to become well known and break into the industry of music, comedy, acting, and radio broadcasting. This is all at virtually no cost to people. The world of broadcasting has opened up and talented individuals and groups that have not had the resources or finances to produce their own shows can use this method to reach the masses.

Podcasts will continue to grow as more and more people realize the significance of free broadcasts to just about anything that they want to listen to or watch. The formats that are used are MP3, MP4, text and PDF, and you can use any portable handheld device or your PC to receive the various Podcasts that you subscribe to.

Duane Shinn is the author of the popular free 101-week online e-mail newsletter titled "Amazing Secrets Of Exciting Piano Chords & Sizzling Chord Progressions- Intelligent Piano Lessons For Adults Only! " with over 84,400 current subscribers.

Official Definition:

Podcast: a Web-based audio broadcast via an RSS feed, accessed by subscription over the Internet

Easier To Understand:

Podcast: an audio file which you can download and listen to

A few years back, the term podcast was a term that many were not familiar with. Even today, it is still something that is only beginning to pick up in popularity. While the average tech-geek may throw the word around here and there and seem familiar with it, they may actually be using it incorrectly. For instance, they may download an audio show off the Internet to listen on their computer but that is not truly podcasting. Podcasting involves subscribing to an RSS feed that downloads the show to their iPod or MP3 player for listening.

As mentioned in the previous paragraph, podcasting was something that only tech-geeks were familiar with. However, that is quickly changing with more and more joe-bloggers using the term along with media giants like Time Warner starting to distribute their shows via a podcast format.

Things like radio shows, interviews, music sessions, etc. are starting to become the norm for podcasts and even something that many may not have expected - college lectures. Students that are becoming more aware of this new possibility may call for podcasts to be included in their college courses. The benefits of these podcasts are great as students can listen to them if they are unable to attend class for whatever reason and if they are on the bus and need to catch up on some notes. For those that live in more urban areas and use the city transportation system, lectures on podcasts can be listened to while waiting in line or waiting to get off the next stop. This is more beneficial versus reading because reading can become quite uncomfortable for some in a crowded environment. So for colleges and students, this is a win-win situation where one side benefits from better performance and the other benefits from better scores on their tests.

Now, those are only a few examples of how podcasts are becoming more and more popular. As traditional media companies adapt to the quickly changing technology world, we will be seeing much more of podcasts in our everyday life.

You can find more information at Podcasts Increasing in Popularity
Other interesting articles at www.map100.com

An effective podcast can provide your company or brand with a refreshing medium for reaching and engaging your consumers. While they have only been popularized within the past five years or so, podcasting has quickly presented itself as an effective online marketing tool. This article will provide an overview of podcasting and will delve into a few fundamental principles that can help to ensure a successful podcast.

Podcasts are media files that can be downloaded or streamed periodically over a course of time. They can take the form of both audio and video files. The podcasts can be downloaded from the website of the podcaster, through third party hosts or from central locations such as iTunes. They can be streamed and listened to straight from the internet or saved onto a mobile device to be listened to at another time. Podcasts can last anywhere from a few minutes to upwards of an hour, and the majority are free to download - though some can charge a small fee. Most podcasts operate on a subscription basis, where, once subscribed, you are automatically updated with the latest episodes from your favorite podcasters.

Initially, news broadcasters and journalists utilized podcasts as a method of taking a more in-depth look at certain stories or general news areas. Entertainers also benefited from this medium by publishing snippets of their content for public consumption. However, today's internet is awash with companies and brands publishing their own podcast material. The key for any company interested in producing a podcast is to make their content interesting and relevant. The podcast is not an advertisement for your company's products or services, and the idea of using the podcast to blow your proverbial trumpet should be the furthest thought from your mind. Instead, position yourself as an expert in your field and generate content that a consumer would want to consume.

For audio podcasts, provide a news overview of your industry, and perhaps give an irreverent slant on the latest events. Invite high profile guests to talk about their experiences and their forecasts for the future. With video, utilize a similar format except visit new places, and attempt to visually stimulate interest. It is also very important with video to be succinct and keep the length at a digestible amount. Within your podcast, create regular segments that will prompt familiarity with your consumers; for example the 'one-minute round up', or 'the week's top ten. '

Consumers will eventually become subscribers and spend time with your brand, to which they now can assign a voice or a face. If you are successful, consumers will recommend and share your podcast, such that your audience is seeking you out and not vice versa.

Podcasts usually have a sole sponsor whose brief advertisements bookend the show. This in itself provides an opportunity to advertise either your own company if you wish, or to showcase another organization's message for a fee. However, the idea of revenue generating should not be the focal point of the podcast.

Domenic Carlson writes on behalf of inSegment, Boston's leader in Search Engine Marketing, Digital Marketing, and the home of Boston SEO.

Are you a user of a Sony PlayStation Portable (PSP) device? If so, did you know you can use it to listen to your favorite podcasts? One look around and you will discover a plethora of available podcasts on and for your PSP. Many of those you will find on the device are simply directed at the distribution of information on the PSP and portable gaming. Many of them, simply act as clearing houses of information on the subject, distributing audio and video files.

If you do not use a PSP to watch videos, now you can. Developers integrated a software program that converts video formatted files such as.avi and.mpeg to PSP language files. Now, the PSP holds the ability to allow its user to download and play movies on the device.

When designers took the first step in creating the video conversion software for the PSP, it was a simple transition to allow it to do the same with podcasts. Podcasters were simply developing files as.avi or.mpeg then converting them to PSP language files. The podcasts could them be distributed via RSS feeds.

Anyone subscribing to RSS feeds or media aggregators are now able to download or instruct their RFF program to download anything new that comes out on a subject important to them. These files can be directly downloaded to their PSP and listened to at any time. This is no different than downloading movies that exist for the PSP. Today, what began as a simple gaming device has evolved into an all in one media player for gaming, audio listening and movies.

And you thought a PlayStation was only for kids. Podcast On!

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Dr. Dave Hale, aka The Internet Marketing Professor, is the founder and CEO of DHI-Communications, a world leading business coaching firm specializing in how to integrate Web 2.0 strategies into marketing and HR management systems.

Have you been searching for the best podcasts to listen to? Well here's a list of the 22 most popular podcast directories for your listening pleasure.

You can find the links to these podcast directories by doing a search for them on your favorite search engine.

1. Podcast Alley - podcasts by topic, name or ranking

2. Audio.Weblogs.com - last 100 podcasts made/updated

3. Podcast.net - podcast directory (organized like Yahoo.com)

4. Odeo - a place to find new podcasts or create your own

5. iPodder.org Podcast Directory - categorized directory of podcasts

6. Podcast Central - Podcast RSS feeds

7. Potkast - Podcast search engine

8. The New, New Podcast Review - reviews of podcasts

9. DownloadRadio.org - peer to peer (P2P) network of podcasts

10. PodcastDirectory.com - international podcasts

11. New Time Radio - Podcasts and radio shows

12. Podcast SA - Podcasting in South Africa

13. Loomia - podcast/videocast search engine

14. Podcasting Station - podcast directory arranged like Yahoo.com

15. Podsafe Music Network - Music podcasts

16. Podcast Shuffle - a podcast shuffle & directory

17. My Podcast Center - directory of podcasts and podcasting web sites

18. Podscope - podcast search engine

19. Yahoo! Podcasts - find & subscribe to podcasts

20. Teen Podcaster's Network - Podcasts created by teenagers

21. Podfeed.net - find or share your own podcasts

22. Women in Podcasting: The List - list of podcasts hosted/cohosted by women

As you can see there are quite a few podcasting directories and we haven't even scratched the surface. The next time you're looking for a podcast try one of the above mentioned podcasting directories.

Reed Floren is the author of How to Podcast for Fun and Profit [http://www.howtopodcastforfunandprofit.com] the book that teaches you how to profit from your own podcasts and creator of Podcast Teleprompter Software [http://www.podcasttelepromptersoftware.com] the software that makes you sound like a professional news anchor every time you do a podcast.

A podcast is similar to a radio show that you can subscribe to or download at any time. In fact, it may help to think of it as a sort of TIVO for audio programs. A podcast is a web feed of audio or video files placed on the Internet for anyone to subscribe to, or download. Search online and you'll find a range of Podcasts available on nearly every topic imaginable. They range from entertainment focused to educational to business oriented and everywhere in between.

A podcast differs from a simple download in that new content may be automatically delivered. Users need not click into your website for important specials since all of this information may be automatically downloaded. A podcast show consists of a series of individual episodes that you can listen to and view on-line or offline whenever and wherever you want.

While podcasting has been around for about five years now remarkably, the term itself, has only been around since 2004. It's a contraction of IPod (The most popular MP3 player) and broadcasting. However, you don't even have to have an MP3 player to listen to programs. You can 'subscribe' to an entire podcast series using software on your PC or listen to a single episode at a time by using a web browser. Subscribing to a podcast ensures that all new shows are automatically downloaded to your computer as they are published, and even better subscribing is generally free. If you do happen to have an MP3 player, the next time you sync your device, your podcasts will be downloaded for listening on the go. If you don't want to subscribe, but rather just want a copy of a particular episode, you can just click the "Download" button to save to your hard disk. Once downloaded you can then manage it and play it like you would any other audio file. What distinguishes podcasts from other audio or video media is that the content is accessible to its audience(s) whenever, wherever, and however they want.

What are the business applications of Podcasting? The podcast is a real advantage for business travelers and salespeople who are constantly on the go. Since they are frequently in transit they can learn about what a company is offering while they travel. They're able to stay in the loop about changes that are occurring in the industry or a particular company while on the way to their next meeting. Whenever a business wants to change its marketing emphasis, their podcast will change with them. Podcasts enable potential customers to find out more about a particular company and its range of products and service without feeling pressured by a salesperson. Rather, a friendly voice explaining what makes the company unique will better serve to convert a potential client into a customer. Podcasts also save on manpower. An extensive sales force is typically required to detail a company's newest offers and innovations. With a podcast, visitors click in and are directed to any new information the company wants to present. The other really great thing about podcasts is that they have an incredibly wide reach. Clients from across the world can access information on companies or products and learn about them in a simple, direct manner at any time, and without having to be tied to a computer.

Especially important is the utilization of pod cast directories which list podcast shows along with the links to their original websites. These directories publicize the available podcasts. Among the more popular of the podcast directories are Yahoo Podcasts, Odeo, Podcast Alley and Podcasting News. When using directories it's important to select genre and content categories that make it easier for listeners to find your podcast. Once you are listed with a directory, you will begin to get visitors from these directories to your website. In order to encourage visitors to listen your podcast you'll need to start by creating an enticing title that tells them just enough about your product to intrigue them. More important than having a great title though is having even better content.

An outline for your podcast will enable you to be sure you don't lose your audience, and cover all the points you want to hit. How long your podcast will be is directly related to how much news you have to share and the extent to which you can keep that news fresh and exciting. Frequency of updates is also an important issue to address. This will likely depend on the nature of what you're discussing and how quickly things change in that industry.

So to sum up: Podcasts are basically like online radio shows that can be downloaded, or subscribed to. When used effectively they can be a powerful marketing tool for any sort of business. To learn more about the basics of podcasting check out our informational podcast at www.itsontarget.com/podcast [http://www.itsontarget.com/podcast] and get ahead of the marketing curve.

Jennifer Kothe is the talented marketing coordinator at Internet Traffic Solutions (http://www.itsontarget.com) which is a full service marketing agency that offers clients a profitable way to get the attention of their target audience online.

Portable audio and video players are everywhere. With this new technology comes the fast growing industry of podcasting. So how does your business use Podcasting?

Podcasting has evolved over the past year as a new medium for broadcasting. It has merged the terms "ipod" with "broadcasting" and formed what we now know as "Podcasting", or personal on demand casting as industry insiders are labeling it.

Major corporations are just now beginning to see the benefits of podcasting on a national basis. But the best part about this new industry is that it serves the local city and state communities as well, by using nanocasting services. Nanocasting is a model for commercial podcasting based on established media and direct marketing principles. Nanocasting differs from early podcasting by beginning with a clear definition of the target audience, the business model, the revenue model and use of a system specifically developed for targeting commercial audiences called RTS (Really Targeted Syndication). The objectives go beyond advertising, sponsorship and subscription based thinking to use podcasting in very creative, customized, commercial applications designed to achieve specific measurable business goals.

In order to develop a highly effective business podcast, the first and most important factor is targeting; a plan must be developed that identifies your ideal customer. Podcasting is a medium that offers unparalleled access to niche markets, based upon consumers accessing content on-demand to their specific tastes. In most cases these podcasts are series, where subscription based "tagging" or RSS technology, allows the user to click a subscribe button once, and receive all the updates to come in the future as soon as their published.

This sort of medium, coupled with this technology, allows businesses to identify consumers, and it gives direct input into their lifestyle preferences, habits, wants and needs. This makes podcasting an extremely viable and quantifiable business tool.

Here is an example I will give you:

Let's say you are Pampers Corporation; you have newborn mothers and expectant mothers all over the world buying your diapers and using your products for their kids. At the next P.R. and marketing meeting when the discussion arises, "How do we better reach our mothers?", and "What will form a stronger bond with our company over Huggies?"

You mention podcasting, and here is an idea for free. "Well, how about we utilize this new medium of podcasting to target our mothers with informative audio and video podcasts. We can put out 10-15 general 1-3 minute podcasts, which will detail an array of topics from "what to do about diaper rash" to "choosing the right size diaper for your baby"." This will give mothers the ability to go to the website to hear and see this information, or better yet, they can subscribe to the Pampers feed and receive on demand updates to their personal MP player.

This is how a business can integrate podcasting on a national level, and be highly effective with their usage of the technology. On a smaller scale, podcasting can be used to target highly specific niche demographics, using nanocasting models.

Here is an example:

Let's say you are a local accounting firm with a customer base of anywhere from 1,000 clients to 50,000 clients. You have been sending out monthly newsletters and quarterly advisory notices, however you are looking for a more effective medium to get this information across to your clients.

You can develop an audio podcast, which can be used in streaming emails as well as downloaded to personal devices that will cover these important topics. You could develop a standard 5 minute nanocast, which speaks on the specific topics of information you are looking to make public, and do it through an appealing listening experience.

Another example could be local restaurants, looking to offer promotions to customers to help drive traffic in their business. Nanocasting allows you to target specific demographic regions; states, cities and even zip codes. A restaurant could use a local podcast directory to reach markets that are centralized to his location and will convert into new customer traffic. You can already imagine the local pizza shops' weekly podcast featuring their half off secret item of the week; you have to know the secret word to get half off the item.

Business podcasting is an incredibly valuable advertising, marketing, and public relations tool for any business, when practically applied. The idea behind podcasting, regardless of what size business you may be, is; define your market clearly, and be creative with the information you are relaying. These concepts, mixed with a professional podcast production, will lead your business to on-demand success with your target audience.

Contact Ryan Hoback...305-670-0998

http://www.WhatIWantPodcasting.com ..... info@WhatIWantPodcasting.com

What I Want Podcasting is a full service Podcasting development firm that specializes in guiding our clients through creating podcasts that incorporate brand integration and deliver the target message through a positive visual & listening experience.

We will develop a customized approach towards turning your vision into a professional podcast production.

http://www.WhatIWantPodcasting.com ... info@WhatIWantPodcasting.com