There are a few different ways you can create an additional revenue stream with podcasts including:

Creating lecture style podcasts that "students" pay for.

As an entrepreneur you will have an area of expertise that people will pay to listen to, perhaps it can be sold as an alternative to your higher priced ticket offline seminar. You can make a one off charge for a number of podcasts or charge a fee for each individual one. You may even decide to create ongoing residual income by offering a weekly subscription.

These may all be easier alternatives for people who cannot afford your other material and can also be used for people in another country unable to make your event. What's really great about using this method is the fact that people get an opportunity to get to know your style before investing in one of your higher end products.

This is a great method for Coaches, motivational speakers, psychologists, internet marketers and other people who are able to provide hints, advice, techniques, and how to type valuable information.

Use old radio formats and re-create them for todays market

Radio shows that told stories, involved comedy shows, had husband and wife type banter, provided serious political debates. All these type of old radio formats can be used now as podcasts. A podcast that contains more than one host provides entertainment for the listener so consider creating "conversational podcasts" on a relevant topic for that week or month that your subscribers will pay to download.

Access to business people or well known public figures

If you are able to gain access to well known business professionals and provide a weekly podcast that interviews them, or an informal chat session this can create a great monthly subscription for you that you can turn into a membership site. All you do is provide your members with access to the professional or celebrity talk show style podcast that you have created.

These are great ways for entrepreneurs in business to develop a fairly inexpensive way to market their products/services and benefit from an ongoing residual income stream.

While those are direct revenue streams there are also indirect revenue streams that involve you providing free information through your podcasts that may eventually lead to a sale.

For example you run an internet based business selling software. Your ultimate goal is to get people buying your software. You may decide to use podcasts as a way to provide information about what one particular piece of software can do. You can talk about how it can save people time, money or frustration (or all 3!), talk about why it is worth investing in, how it works, the many different uses it has etc.


If you are not the creator of the software look into interviewing the person who did create it and provide that as a free podcast. This all helps to sell your product for you and is not just a plain boring "infomercial" but provides a lot more value than that.

You run a law firm. A legal issues podcast with interviews, anecdotes and advice could boost the profile of the firm, and well beyond your traditional market.


Those are just some of the ways that an entrepreneur in business can use to support your marketing activities and generate an ongoing income from podcasts.

Podcasts have become a big hit with some of the major players like the BBC and CNN because they realize the potential in allowing their listeners to be able to gain access to news items long after the item was featured on the television.

People now dictate when they will watch the news and other television shows as it all becomes easier to download them from the internet and watch at our leisure.

If it wasn't a worthwhile investment then these large corporations wouldn't waste their time with it so take that as hint of things to come. The market is growing and becoming larger. The possibilities with podcasts, and rss feeds have changed the way our information is delivered to us.

If you are not creating podcasts right now you seriously need to consider changing that because you are missing out on a fabulous marketing tool whether you choose to monetize them or not. At the very least they result in subscribers to your newsletter who get to know you through your voice and the more people know, like and trust you the more chance of them becoming a life long customer.

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What is a Podcast and how can it help me get people to my website?

A podcast is basically a recording of you talking to yourself or another person about your specific topic that your website is centered on. I think of a podcast like a shorter version on an audio book. It is informative, it tells me what I want it too but it is much shorter.

How can this help you and your website? Well, first you have to make a podcast. To do this you need a microphone and some recording software. There is some good free recording software if you go to Google and type in "free recording software" you will find several really good ones to pick from.

Once you have your microphone and your free recording software you are ready to go. You can record anything you like about the subject that your site is focused on. So, just start recording and start talking about your subject. Take things off the top of your head about the subject and talk like you would talk to your best friend.

When you are starting to make podcasts make sure that you speak on a subject that you know well if you choose a subject that you are unsure of you are very likely to have pauses and say "err" or "aaggghhhh" of other very embarrassing situations. Practice makes this easier but speaking about a topic you understand will make the process more fluid.

You do not need to be stiff and boring with the information. Play with it, make it fun and crack some jokes if appropriate as well. Granted, if it does not fit the subject then keep the humour to yourself. But you can still be interesting to listen too without being boring.

Have you ever seen on TV infomercials Anthony Robbins the self-help guru? He's been doing them for at least the last 20 or 30 years. Well, he talks the way you want to sound on your recordings. He is just dripping with sincerity, passion and conviction for his subject.

He sounds totally believable and you should as well. This guy makes other people want to listen to him. Do you think if he was boring and monotone people would listen to him? This guy is exciting and his voice is all over the place.

So, go ahead and give it a try. After all, people can't see you so be as wild and crazy as you like and sound like you actually have something to say to the people.

This is going to get more and more people to listen to you and get them to your website because they like what you have to say. So, get out there and spread your message because no one is going to do it for you.

Just make sure you have a good microphone and some free recording software and you will be good to go. Do not underestimate the power of a good microphone, make sure you use digital and not analogue, the difference has to be heard to be believed!

View the original article here

What is a Podcast and how can it help me get people to my website?

A podcast is basically a recording of you talking to yourself or another person about your specific topic that your website is centered on. I think of a podcast like a shorter version on an audio book. It is informative, it tells me what I want it too but it is much shorter.

How can this help you and your website? Well, first you have to make a podcast. To do this you need a microphone and some recording software. There is some good free recording software if you go to Google and type in "free recording software" you will find several really good ones to pick from.

Once you have your microphone and your free recording software you are ready to go. You can record anything you like about the subject that your site is focused on. So, just start recording and start talking about your subject. Take things off the top of your head about the subject and talk like you would talk to your best friend.

When you are starting to make podcasts make sure that you speak on a subject that you know well if you choose a subject that you are unsure of you are very likely to have pauses and say "err" or "aaggghhhh" of other very embarrassing situations. Practice makes this easier but speaking about a topic you understand will make the process more fluid.

You do not need to be stiff and boring with the information. Play with it, make it fun and crack some jokes if appropriate as well. Granted, if it does not fit the subject then keep the humour to yourself. But you can still be interesting to listen too without being boring.

Have you ever seen on TV infomercials Anthony Robbins the self-help guru? He's been doing them for at least the last 20 or 30 years. Well, he talks the way you want to sound on your recordings. He is just dripping with sincerity, passion and conviction for his subject.

He sounds totally believable and you should as well. This guy makes other people want to listen to him. Do you think if he was boring and monotone people would listen to him? This guy is exciting and his voice is all over the place.

So, go ahead and give it a try. After all, people can't see you so be as wild and crazy as you like and sound like you actually have something to say to the people.

This is going to get more and more people to listen to you and get them to your website because they like what you have to say. So, get out there and spread your message because no one is going to do it for you.

Just make sure you have a good microphone and some free recording software and you will be good to go. Do not underestimate the power of a good microphone, make sure you use digital and not analogue, the difference has to be heard to be believed!

View the original article here