Podcasting is a great way to get your marketing message out to the world. If you didn't already know, podcasting is all about creating an audio file and uploading it to the major podcast directories. By far iTunes is the number directory to submit to, so you will want to focus the majority of your energies here.

Setting up your podcast RSS feed for people to subscribe to is easy. What you will want to do is set up a free blog at Blogger.com and setup a free account at Feedburner.com. Feedburner is a free service that you can use to host the RSS feed in your account. When you sign up with Blogger, you are automatically assigned an RSS feed, but this RSS feed is in Atom format. I believe that Feedburner hosts their RSS feed in XML format - and it manages it better than the Atom format.

If you're new to podcasting, then you will be pleased to know that podcasting can be done in a snap. I used to easily create my podcasts when I used to make my YouTube videos with a web cam. I couldn't afford a camcorder at the time so I used a web cam to do my YouTube videos. Then I would take the video and extract the audio from it and create a podcast.

I did what I suggested above and setup a blog at Blogger and an RSS feed at Feedburner and started distributing my content online. I would submit my podcasts to iTunes and to the other major podcast directories on the net. Luckily, iTunes is free to submit to and doesn't require a fee to get listed in.

Although I initially used my YouTube videos to create my podcast, I eventually went and created some content from scratch. By this I mean that I recorded some podcasts from scratch. I had a computer that didn't have a built-in microphone in there, so I had to use my web cam as a recording device. A lot of the newer computers these days have microphones however, so purchasing a separate microphone may not be needed.

Podcasting is all about speaking your ideas. If you're stuck on ideas to talk about, think about your niche and what it is that you do for a living. To start, you may want to consider writing out on a sheet of paper what it is that you want to speak out and express. This will give you a great starting point of things to talk about.

I know for me, speaking off the top of my head is bad for business. I always have to write things out so that it's easier for me to know what I'm talking about. When I just start talking, my ideas aren't cohesive and I always seem to stumble over my words. If you're the same way, consider writing out what you want to talk about first, and then proceed with recording your podcast.

As I mentioned before, podcasting is a great way to get the word out about your business and to increase your sales and profits. Be sure to start using it today to further enhance your sales and profitability.

Good luck with using podcasting in your business.

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