There are many companies and businesses, including health and wellness practitioners, that use the strategy of teleseminars very successfully. But, that's just the point. So many companies are already using this solid strategy, how can you make your company stand out among the rest? Updating the traditional teleseminar format to become a podcast allows you to make use of many modern technological advances. In today's tough business market, you really must do anything you can to gain an advantage!

Podcasting is simply the use of the Internet to transmit your teleseminar, rather than the old fashioned standard use of the telephone. Adding in the visual component will make your teleseminar far more meaningful and memorable. Participants love to "put a face with the name." People who conduct most of their business over the Internet often find themselves craving any kind of personal connection. And, believe it or not, seeing your face on a screen often is enough! Keep in mind that podcasting doesn't have to be just a video image of you sitting there presenting your information. This type of presentation allows you to incorporate screen shots, video clips, photos and any other type of visual support you can dream of. It can be a very dynamic way to project your message and promote your product or service! For the best success with your podcast teleseminar, consider the following important tips:

Remember that image does count, especially for health and wellness practitioners-you want your audience to believe that what you tell them will get them on the right path toward health and wellness! Using podcasting for a teleseminar adds a visual component to your image that wasn't an issue with the audio-only type of presentation. Be professional, and be sure that the environment that is around you and visible to others is also professional-appearing. This means that if you conduct your successful Internet business while sitting in your boxers on your living room couch, you will need to spruce things up a bit for this occasion.Prepare what you are going to say ahead of time. Nobody wants to hear you ramble on and on. Have an outline, and follow it, but don't simply read from a script. If your podcast or teleseminar does not allow for direct user interaction, encourage your listeners to email you with questions or comments, and develop a regular "series" for your site! Answer last week's questions today.Keep it short, and stick to the designated time frame. Be respectful of your listeners' time-they have set aside a certain time to pay attention to you and have other things to do, too!Use good equipment, like a good quality video camera and a good quality microphone. Make it easy for people to listen!Include frequent references, both verbal and visual, to your site's URL. Make this piece of information one of the most important "take home" messages from your teleseminar, podcast or presentation.

Using the Internet to promote your health and wellness products and services is getting easier by the day-if you know the right techniques and strategies to use!

Cheryl Heppard is a business and marketing coach/consultant to health, nutrition, and practitioners. Visit her website to claim your free marketing tips, resources and tools designed specifically for health and wellness practitioners w at http://www.cherylheppard.com/

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