First of all you should know that a podcast is a series of media files that are audio or video recorded and released on to the internet. These can either be downloaded for the iPod, and other media devices, including the personal computer. Podcast are a delightful and simple way to get the words out that you are trying to get to your targeted audience. By creating a podcast you will be informing others of information that you would like to share. Whether this information is for a blog, a business, or your own personal opinions; it is able to be downloaded and listened to anywhere and everywhere by those whom are interested. Before you decide to podcast there are a few things you should consider.

Your Product or Opinions:
Depending on your product or the reason you are going to be having a podcast is a very important thing to consider. Are you trying to sell a product of yours? Are you trying to get your company well known for its many services? Or are you simply trying to get your opinions out there about social situations, and other things? No matter what you are trying to do with your podcast, you should be sure that you have chosen your theme for the first podcast and stick with that theme throughout the rest of your podcast.

Reaching Your Target Audience:
Who is your Target Audience? Who exactly are you trying to get your message to? This is a very important thing to consider when you are deciding to create a podcast. By knowing who your target audience is, you will be able to increasingly reach your customers or listeners. The more you can relate to them, the more often they will continue listen. By being yourself and adding your own spin on your podcast, you will be personalizing more with your listeners. This will help you reach them in a way almost as if you were physically there talking to them, compared to text.

An Inexpensive Way To Get You Out There:
If for some reason you cannot seem to afford some advertising, or another way to get your product or services out there. Podcasting is a low cost way to get it done. All that one would need in order to even begin a podcast is a simple microphone and a simple recording program. This is very cost efficient and will hardly cost you any thing, if you already have a built in microphone in your laptop. Once you have recorded your informational podcast simply find a site that will host it and place it on your website or blog to begin.

Over all these are three basic reasons that you should start podcasting. By giving yourself a podcast, you are giving yourself potential to so many new clients and listeners. Have yourself be heard, and get yourself out there. Before you have made your decision to start your podcast, be sure it.

Fred Meek is a professional Austin SEO consultant in Austin Texas. For more information go to Austin Search Engine Optimization.

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