Podcasting is an important tool for the information or learning content marketer.

But why? Why Podcasting?

There are a number of different reasons why a learning content product marketer might want to create podcasts.

1. It is low cost

Creating podcasts is extremely inexpensive. In fact, it's almost cost free unlike marketing tools like pay for click, banner advertising or other forms of advertising. Once you have a computer and a microphone, there really isn't any other expense. The software required can be found for free. And since you do the recording, there really isn't any cost.

2. It is time efficient.

Unlike other forms of learning content creation, creating podcasts can take very little time. In fact, you can do the entire process including editing in less than three times the length of the podcast. And since a podcast normally is relatively short -- usually less than 15 minutes -- the time involved is typically less than an hour a week.

3. It is a source of traffic

Podcasts can drive a great deal of pre-qualified, targeted traffic. Because the audience listens to the podcast first they already know what you are selling. In addition, they are motivated to buy since they wouldn't bother to visit your site unless they were looking for what you are selling.

4. It is repeating.

Podcasts don't go away. Unlike advertising such as Google ads which appear once and then may not appear to the same person again, podcasts are repeating. Every week there is a new and interesting podcasts which your followers will download. This constant repetition makes the advertising message more likely to be heard. Even if a listener doesn't visit today, he might next week or the week after.

5. It is personal.

Podcasts are normally recorded by the individual learning content creator themselves. And they are audio. As a result, the audience hears you -- not a script writer or someone in a foreign land who has been asked to write an eBook. They hear you and as a result they will tend to form a relationship.

6. It is reputation building.

Podcasts can help you to build a reputation. Because they are content based they provide a chance to showcase your information. Effectively they become a once per week sample that your audience wants to download. And because they are personal in nature they create a relationship with your audience which helps to enhance the reputation being built.

7. It is well liked by the audience.

Podcasts are well accepted by their audience and are seen as a high value benefit. People like to listen to them. And what they hear influences their purchasing patterns as well.

Do you want to learn how to create information products (learning content)? Check out my new free eBook "7 Myths and Seven Tricks in Nine Steps": http://www.learningcreators.com/myths.htm

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

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