Podcasting can be a very easy way to establish your personal brand on the Internet quickly. Setting up and recording a podcast can be done in less than 10 minutes. Although podcasting is not as popular as it was 3 years ago, it is still popular with many people who do not have time or patience to sit through lengthy videos but would rather download audios to their phones, iPods, or other devices.

If you are new to Internet or Home-Based business and need a way to get noticed, podcasting can be both easy and quick. Podcasting can be done for no cost at all. All you will need is an audio recorder and converter, both can be found free on the Internet. The best recommendation for free audio recorder is Audacity and the converter Lame. Google those terms and you will be directed to both download links.

Where do you place your podcasts so that others might find them?

There are many free podcasting directories where you can host your recordings. Since there are several podcast directories available, a good idea would be to Google the term "podcasting directories" and look for one or two that might be niche-specific for your business. Most directories offer free accounts, making this marketing avenue a great idea for new marketers.

Select one or two directories, open an account, and you are all set to upload your podcasts.

When you create your podcasts, be sure and title your recording using your selected keywords so that search engines can place them in search pages competition.

This is just how simple it is to create podcasts:

Download and install Audacity and the Lame converter.Copy and paste one or two of your blog posts or articles onto a notepad.Go through each article and separate 2-3 key paragraphs.Use these to create brief, 3-minute podcasts.Listen to them, if you are not happy with the recording, just erase it and do it again. A little practice in the beginning will make you an expert after just a couple of tries.

After you feel comfortable with creating brief podcasts, go through your other content and create ten or more podcasts and place them in your podcast directory accounts as you record them.

Later, when a potential customer or subscriber "Googles" your name, your podcasts will show up along with the written content or videos you have created. The perception they will have from this experience will prove your expertise in your niche.

As well, podcasting offers great training, selling, and recruitment avenues. You can add the links to your podcasts into your ezine issues, place the links in social networks, and any other locations where they can be located and downloaded.

Podcasting is easy, free, and will get your noticed. Give it a try and you will be pleased with the simplicity and value podcasts can offer in your business marketing.

For more ideas, educational, and informational reading about internet entrepreneurship or running a business from home, visit Dr. L'Amour's Blog [http://creating-internet-income.com]

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