Podcasting is a recent internet phenomenon which takes its name from Apple's iPod digital audio player. Podcast creators publish sound files online which are then downloaded by interested parties. Podcasting is a media distribution platform. Podcasting is utilized by many, but not quite as many as initially expected. Podcasting is not dead but it's not the whole picture either. Unique users of Apple's iTunes player passed QuickTime in mid-2005, and at current growth rates iTunes passed RealPlayer by mid-2006. Podcasting is one of newest buzzwords that has been catching the attention of hoards of people all over the world. But not everyone exactly know what it is.

Podcasting is RSS that is used to syndicate and distribute audio files. Podcasting contains an audio file in the RSS feed's enclosure tag. Podcasting is not a new idea. It has been around at least since the audio tutorial movement and the Sony Walkman. Podcasting is the syndicated delivery of audio or video files over the Internet for use with mobile, Internet-based media devices. The core of this new concept is syndication: automatic file downloading through live links or "feeds" that update whenever new content is available.

Consumer-controlled content is clearly the future for both audio and video, and podcasting, by whatever name you choose to call it, is the precursor to that vision of the future. But realizing that vision takes visionand persistence.

Software such as Apple's iTunes and Microsoft's Zune software helps users subscribe and manage their podcasts and files. Software like Apple Podcast Producer makes everything click-a-button easy, from high-quality sound recording to cleanly produced videos. You also can use other Mac software like GarageBand and iPhoto to personalize your production.

MP3 is a very compressed audio format that is common on the web. Almost all podcasts are presented as MP3 files; however, it is not strictly required. MP3s can then be played on your computer using programs listed above or saved to you portable MP3 player or mobile devices for listening.

Listeners of podcasts use a wide variety of podcast software to download their favorite podcasts automatically (i.e. One of the more popular podcast programs is Apple's iTunes --and let's dispense a few myths while we are here. Listeners can receive the podcasts on an ordinary Windows Media Player, unlike TalkShoe, a previously-announced live podcasting model using a proprietary player.

Actually Podcasting is nothing new and it has been existing in dormant way for years as a part of RSS standard for content syndication (RSS = list of updated pages of given website in a specific XML format). RSS initially was introduced by Dave Winer from Scripting News and later on developed by a worldwide Internet communities. Actually Cheryl, excluding a video player, all of the functionality you mentioned would work with a video podcast. The formats are generic and would work with different format video feeds.

Radio is not a bragging medium. As we all know, TV killed the radio stars. Radio is produced for a mass audience and is increasingly commoditised into smaller and smaller chunks and market niches - or what the marketeers think are there. Podcasting is not the new radio - like all new technologies it's going through the infancy stages of copying an existing medium to seek validity - photography did this when it started, aping the impressionists and fine art to prove it's worth. Radiowaves also offers a general podcasting service for a subscription fee.

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