If you have a product or service to sell, you can sell it the old fashioned way or you can jump right into the future of the way people generate sales with less effort and no geographic limitations.

But what exactly is a Podcast?

A Podcast is a recorded event that is then distributed electronically. The event can be:

1. A sales presentation
2. A training session
3. An interview
4. The audio section of a webinar
5. A recorded seminar

What are the benefits of a podcast? Well, once you have your podcast, you can use it to sell for you over and over for years into the future, because once you have your podcast you can:

1. Place it on a CD or DVD and distribute it
2. Place it on your web site and provide a link to it
3. Offer it at not cost to others to join your mailing list
4. Encourage people to download it to their IPOD or mp3 player
5. Invite people all over the world into your web based conference room and play the recording for your audience. While you are in your conference room you can also show off your web site, products and services at no cost by simply showing off your web site sales page or Power Point (TM)presentation. Then you can take the prospect along with you to your sales or sign up page and complete the transaction on the spot.

In summary, your Podcasts can help tell your story, build your credibility, generate sales and even train your customers, employees, and salespeople simply by directing them to your Podcast, all at zero cost.

Be sure to investigate this new marketing tool and you will start to see it as one of your "Must have marketing tools too!"

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