Who knew that audio files would still be a hit these days? At first, this generation is going video crazy with the advent of MTV and other music video channels. However, this changed when iPod and other mp3 devices were introduced in the market. This paved the way for the creation of podcasts, which is now one of the marketing tools being used by online businesses to reach their target market.

A podcast is an audio file that you create in mp3 format that is uploaded to the Internet using RSS (or Really Simple Syndication) to create subscription feeds. The user will be receiving automatic downloads once a new podcast is available. Podcasting is a very inexpensive tool to help you promote the things that you are offering to the world and get in touch with your customers at the same time.

To advance in podcasting, here are some useful tips to think about.

1. Your purpose of creating a podcast should be clear and its description should give an accurate representation of its contents. It is indeed a reality that not all people will be interested in listening to your podcast. However, a good thing to note is that your target audience will be able to hear you. This is at least an achievement on your part.

2. Plan the content of your podcast. With a lot of podcasters around, you have to find ways to standout above the rest. You can also seek the help of various podcasting service providers to help you in uploading your podcast.

3. Promote your podcast by submitting it to a lot of podcast directories or join forums that discuss the same interest as yours. By doing so, a lot of people will be able to hear what you have to say and thus, it will widen your prospective market.

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