Podcasting without Podcasting
6:04 PM
kelvin
, Posted in
The podosphere is a vibrant, thrilling place to be. It introduces you to individuals everywhere in the world, and since you hear their voices, you're feeling as though you really know them. Podcasts provide a terrific free education in nearly any subject. They provide a treatment for the boredom of rush-hour visitors and lengthy lines at the grocery store, and an alternative to the tasteless, lowest-frequent-denominator programming afflicting business radio.
But producing a podcast takes a variety of time. Not everyone can podcast. Not everyone ought to podcast. I have a terrible identify for an audio environment. You may need a voice like fingernails on a blackboard. However whatever your purpose for not producing your own show, do not let not podcasting preserve you out of the podosphere. There are a whole lot of podcasters who gives you 'airtime' for the asking--and thank you for it.
Comments Are King
Feedback is king on the planet of podcasting. Podcasters love to listen to from their listeners. Virtually all podcasters want a conversation, not a monologue. Additionally they must preserve arising with interesting content material; present after present, and listener options, questions, and feedback help them do that.
Comments are additionally a great way to ascertain you as an expert. I am not talking about posting advertisements for your small business on podcast blogs, although some shows on marketing do invite listeners to submit promos and business plans for evaluation. I am talking about becoming a member of within the dialog the podcaster has started.
Although podcasters are more relaxed and approachable than radio speak-show hosts, they nonetheless have an obligation to make their reveals interesting to their listeners. Everybody likes to hear 'I feel your show is great,' but feedback like that don't actually serve you, the podcaster, or the other listeners.
First, discover podcasts that you just love. Then respond to something that you've got something useful to say about. Did the host ask for tips about how you can use a product or service you are accustomed to? Are you able to add new perception to the discussion of a controversial subject? Do you have got breaking news relevant to the listeners? Are you able to point them to a resource? Are you burning to know the answer to a query that came to you whereas listening to the present?
It's best to, in fact, always determine yourself by identify and web site whenever you go away comments. For those who can present useful, attention-grabbing comments and ask provocative questions over a time period, each the podcasters and the listeners will take notice.
My most superb expertise as a commenter occurred on the Diary of a Shameless Self-Promoter podcast back in 2005. Heidi Miller had requested listeners to submit their 'two-second-statements' (very quick elevator speeches). I dispatched her mine ('I turn consultants into authors'), and she talked about it on the present for eight minutes. I had someone name to inquire about work even earlier than I might listen to the episode myself. You'll be able to't pay for that type of exposure.
I proceed to get almost embarrassingly constructive responses from podcasters just because I take the time to comment. Listed below are just a few examples.
'Sallie Goetsch is the conscience of this podcast.' (Tee Morris, the Survival Guide to Writing Fantasy)
'Wow, how wonderful, you listening to my little previous podcast after I've heard a lot of your feedback on different individual’s exhibits!' (Anna Farmery, the Participating Brand)
'We all know we've made it when Sallie Goetsch (rhymes with "sketch") leaves a comment.' (Terry Fallis, Inside PR)
'Wow, a comment from THE Sallie Goetsch... I feel important hastily :) First off, how did you (someone necessary and respected in the neighborhood) find yourself on my weblog/podcast? It simply appears unfathomable.' (Reid Givens, Return on Intention)
These quotes say a lot more about podcasting than about me. All I did was become involved as a result of I was genuinely interested within the podcasters and what they needed to say. All it's important to do to get related outcomes is to seek out podcasts that you care sufficient about to do the same.
As with something on the planet of New Media, do not pretend it. Ever. If all you care about is pushing your providers, both the podcasters and the listeners will spot it a mile away. Buy an ad instead. (Though even advertisers must take a new strategy to podcasting, as Chip Griffin of CustomScoop does together with his 'Media Monitoring Minute' segment on FIR and NewComm Road.)
If by some odd likelihood you come throughout a podcast that does not play listener comments, move on and put your efforts into one which will.
Interviews
Many podcasters use an interview format for his or her shows. Meaning they're all the time in search of fascinating guests who've one thing to show their listeners.
Before you pitch yourself as an interview topic, get to know the podcast-and the podcaster. Hear to a few episodes and skim the present blog. When you submit fascinating comments, the host may ask to interview you with none prompting from you.
As with any media look, concentrate on offering attention-grabbing information. Do not promote through the interview. The podcaster gives you a chance to plug your website, guide, etc. on the end of the interview.
Podcasts have some benefits over broadcast radio in the case of interviews:
* Podcasters are much more approachable than radio hosts.
* Podcasting is a distinct segment medium, so listeners are more likely to be inquisitive about what you have to say than people who occur to tune right into a radio station while driving.
* Podcasts not often exit stay, so the podcaster has time to edit out any flubs and make you sound even smarter and more articulate than you are.
* Podcasts stay up on the web for months or years, so people can pay attention at their convenience as a substitute of having just one chance to listen to you.
* Podcasters give you a free copy of your interview. Radio stations are likely to charge excessive for recordings
J.C. Hutchins, author of the Seventh Son trilogy of podiobooks, simply did a fifty podcasts/fifty days/fifty states promotion for the third book within the series. He appeared in podcasts starting from advertising and marketing-oriented 'Managing the Gray' to 'The Survival Guide to Writing Fantasy.' His discussions of his podcast advertising methods make these interviews value listening to even should you're not a fan of sci-fi/horror.
Ensure you take heed to the episode of the podcast after your interview and check the present blog to see whether or not anybody has posted feedback there. Then use your own comments to answer any further questions.
Should you've been a great guest, the podcaster will probably invite you back in a number of months, or whenever somebody asks a query you will have the proper experience to answer.
Changing into a Correspondent
This could happen virtually by accident to individuals who remark commonly on listener-driven podcasts. Back in 2005, my colleague Lee Hopkins started sending audio feedback to each episode of For Instant Launch: the Hobson and Holtz Report ("FIR" for shortt). In the future co-host Shel Holtz stated, 'If this man sends us any more comments, we're going to make him a correspondent.' Lee's subsequent audio remark started 'This is your correspondent from the Adelaide Hills.'
There are several correspondents for FIR: Lee Hopkins, who reports each Monday (except when Sallie Goetsch studies as an alternative); Dan York, who studies every Thursday on technology; David Phillips, who sends in a report each couple of months from Stonehenge; and Eric Schwartzman, who sends in excerpts from his On the Record...On-line podcast now and again.
Even when you might have a daily schedule, it is much simpler to be a correspondent than to host your personal show. You do have to find material, file it, and edit it, however you only have to fill 5-10 minutes, and you don't have to combine together a number of tracks, pay for hosting, produce show notes, and fear about whether the RSS feed validates.
Having your individual section on a podcast offers you an opportunity to share your ideas, join with folks, and establish your expertise. See our Stories from the Asylum for some examples.
Plus, you would possibly get asked to report on attention-grabbing occasions the show hosts can't attend themselves, just like the iMeme conference in San Francisco.
Guest Internet hosting
Many podcasts have two hosts; as a result of it’s simpler to sound pure in a dialogue than a monologue, and more enjoyable speaking to a different individual than simply speaking to your computer. Generally one host shall be away on vacation or on enterprise, and the opposite will invite somebody to be a visitor host.
Apparent selections for folks to visitor host a present are other podcasters in your area, people you've interviewed, and any regular correspondents. I've now co-hosted FIR twice, not counting the time Dan York, Lee Hopkins, and I ready a special twenty fifth anniversary tribute episode for Shel and Neville. Lee and Dan have both appeared as FIR co-hosts, as well.
That is nothing to Mitch Joel's amazing sequence of appearances: Across the Sound, The Engaging Brand, Trafcom News, and FIR, Inside PR....and probably just a few others I missed. After co-hosting so many shows, Mitch determined to start his own podcast, Six Pixels of Separation.
I would advise anyone who needs to go into podcasting to start by 'podcasting without podcasting.' You might uncover that you just really get pleasure from recording and even modifying audio, and turn out to be a podcaster yourself, like Mitch.
You might also uncover that you just hate it and it offers you headaches. It is better to seek out that out before you begin creating your own show. It should save you not solely no matter cash you may put money into tools, internet hosting, blog design, and so on, however a blow to your fame when you podfade (produce a few shows after which vanish).
But producing a podcast takes a variety of time. Not everyone can podcast. Not everyone ought to podcast. I have a terrible identify for an audio environment. You may need a voice like fingernails on a blackboard. However whatever your purpose for not producing your own show, do not let not podcasting preserve you out of the podosphere. There are a whole lot of podcasters who gives you 'airtime' for the asking--and thank you for it.
Comments Are King
Feedback is king on the planet of podcasting. Podcasters love to listen to from their listeners. Virtually all podcasters want a conversation, not a monologue. Additionally they must preserve arising with interesting content material; present after present, and listener options, questions, and feedback help them do that.
Comments are additionally a great way to ascertain you as an expert. I am not talking about posting advertisements for your small business on podcast blogs, although some shows on marketing do invite listeners to submit promos and business plans for evaluation. I am talking about becoming a member of within the dialog the podcaster has started.
Although podcasters are more relaxed and approachable than radio speak-show hosts, they nonetheless have an obligation to make their reveals interesting to their listeners. Everybody likes to hear 'I feel your show is great,' but feedback like that don't actually serve you, the podcaster, or the other listeners.
First, discover podcasts that you just love. Then respond to something that you've got something useful to say about. Did the host ask for tips about how you can use a product or service you are accustomed to? Are you able to add new perception to the discussion of a controversial subject? Do you have got breaking news relevant to the listeners? Are you able to point them to a resource? Are you burning to know the answer to a query that came to you whereas listening to the present?
It's best to, in fact, always determine yourself by identify and web site whenever you go away comments. For those who can present useful, attention-grabbing comments and ask provocative questions over a time period, each the podcasters and the listeners will take notice.
My most superb expertise as a commenter occurred on the Diary of a Shameless Self-Promoter podcast back in 2005. Heidi Miller had requested listeners to submit their 'two-second-statements' (very quick elevator speeches). I dispatched her mine ('I turn consultants into authors'), and she talked about it on the present for eight minutes. I had someone name to inquire about work even earlier than I might listen to the episode myself. You'll be able to't pay for that type of exposure.
I proceed to get almost embarrassingly constructive responses from podcasters just because I take the time to comment. Listed below are just a few examples.
'Sallie Goetsch is the conscience of this podcast.' (Tee Morris, the Survival Guide to Writing Fantasy)
'Wow, how wonderful, you listening to my little previous podcast after I've heard a lot of your feedback on different individual’s exhibits!' (Anna Farmery, the Participating Brand)
'We all know we've made it when Sallie Goetsch (rhymes with "sketch") leaves a comment.' (Terry Fallis, Inside PR)
'Wow, a comment from THE Sallie Goetsch... I feel important hastily :) First off, how did you (someone necessary and respected in the neighborhood) find yourself on my weblog/podcast? It simply appears unfathomable.' (Reid Givens, Return on Intention)
These quotes say a lot more about podcasting than about me. All I did was become involved as a result of I was genuinely interested within the podcasters and what they needed to say. All it's important to do to get related outcomes is to seek out podcasts that you care sufficient about to do the same.
As with something on the planet of New Media, do not pretend it. Ever. If all you care about is pushing your providers, both the podcasters and the listeners will spot it a mile away. Buy an ad instead. (Though even advertisers must take a new strategy to podcasting, as Chip Griffin of CustomScoop does together with his 'Media Monitoring Minute' segment on FIR and NewComm Road.)
If by some odd likelihood you come throughout a podcast that does not play listener comments, move on and put your efforts into one which will.
Interviews
Many podcasters use an interview format for his or her shows. Meaning they're all the time in search of fascinating guests who've one thing to show their listeners.
Before you pitch yourself as an interview topic, get to know the podcast-and the podcaster. Hear to a few episodes and skim the present blog. When you submit fascinating comments, the host may ask to interview you with none prompting from you.
As with any media look, concentrate on offering attention-grabbing information. Do not promote through the interview. The podcaster gives you a chance to plug your website, guide, etc. on the end of the interview.
Podcasts have some benefits over broadcast radio in the case of interviews:
* Podcasters are much more approachable than radio hosts.
* Podcasting is a distinct segment medium, so listeners are more likely to be inquisitive about what you have to say than people who occur to tune right into a radio station while driving.
* Podcasts not often exit stay, so the podcaster has time to edit out any flubs and make you sound even smarter and more articulate than you are.
* Podcasts stay up on the web for months or years, so people can pay attention at their convenience as a substitute of having just one chance to listen to you.
* Podcasters give you a free copy of your interview. Radio stations are likely to charge excessive for recordings
J.C. Hutchins, author of the Seventh Son trilogy of podiobooks, simply did a fifty podcasts/fifty days/fifty states promotion for the third book within the series. He appeared in podcasts starting from advertising and marketing-oriented 'Managing the Gray' to 'The Survival Guide to Writing Fantasy.' His discussions of his podcast advertising methods make these interviews value listening to even should you're not a fan of sci-fi/horror.
Ensure you take heed to the episode of the podcast after your interview and check the present blog to see whether or not anybody has posted feedback there. Then use your own comments to answer any further questions.
Should you've been a great guest, the podcaster will probably invite you back in a number of months, or whenever somebody asks a query you will have the proper experience to answer.
Changing into a Correspondent
This could happen virtually by accident to individuals who remark commonly on listener-driven podcasts. Back in 2005, my colleague Lee Hopkins started sending audio feedback to each episode of For Instant Launch: the Hobson and Holtz Report ("FIR" for shortt). In the future co-host Shel Holtz stated, 'If this man sends us any more comments, we're going to make him a correspondent.' Lee's subsequent audio remark started 'This is your correspondent from the Adelaide Hills.'
There are several correspondents for FIR: Lee Hopkins, who reports each Monday (except when Sallie Goetsch studies as an alternative); Dan York, who studies every Thursday on technology; David Phillips, who sends in a report each couple of months from Stonehenge; and Eric Schwartzman, who sends in excerpts from his On the Record...On-line podcast now and again.
Even when you might have a daily schedule, it is much simpler to be a correspondent than to host your personal show. You do have to find material, file it, and edit it, however you only have to fill 5-10 minutes, and you don't have to combine together a number of tracks, pay for hosting, produce show notes, and fear about whether the RSS feed validates.
Having your individual section on a podcast offers you an opportunity to share your ideas, join with folks, and establish your expertise. See our Stories from the Asylum for some examples.
Plus, you would possibly get asked to report on attention-grabbing occasions the show hosts can't attend themselves, just like the iMeme conference in San Francisco.
Guest Internet hosting
Many podcasts have two hosts; as a result of it’s simpler to sound pure in a dialogue than a monologue, and more enjoyable speaking to a different individual than simply speaking to your computer. Generally one host shall be away on vacation or on enterprise, and the opposite will invite somebody to be a visitor host.
Apparent selections for folks to visitor host a present are other podcasters in your area, people you've interviewed, and any regular correspondents. I've now co-hosted FIR twice, not counting the time Dan York, Lee Hopkins, and I ready a special twenty fifth anniversary tribute episode for Shel and Neville. Lee and Dan have both appeared as FIR co-hosts, as well.
That is nothing to Mitch Joel's amazing sequence of appearances: Across the Sound, The Engaging Brand, Trafcom News, and FIR, Inside PR....and probably just a few others I missed. After co-hosting so many shows, Mitch determined to start his own podcast, Six Pixels of Separation.
I would advise anyone who needs to go into podcasting to start by 'podcasting without podcasting.' You might uncover that you just really get pleasure from recording and even modifying audio, and turn out to be a podcaster yourself, like Mitch.
You might also uncover that you just hate it and it offers you headaches. It is better to seek out that out before you begin creating your own show. It should save you not solely no matter cash you may put money into tools, internet hosting, blog design, and so on, however a blow to your fame when you podfade (produce a few shows after which vanish).
