There isn't much literature on the history of podcasting but you should know that this new technology hasn't been around for a long time. Podcasting is a relatively new concept and this form of marketing is still relatively new to marketers. I first got my introduction to podcasts when I was making a blog for my website.

When I made my blog, I had no idea about podcasts. I didn't even bother trying to figure out the history of podcasting because I was convinced that it was a passing internet marketing fad that would soon dissipate away - but I was wrong. Podcasting is still strong and is still an excellent way to get your message across to people.

In fact, podcasting is so huge, that even financial expert Suze Orman uses it to promote her business. For every episode that she has, she extracts the audio and places it on iTunes for people to download for free. This is what I love about podcasts. I can load them into my MP3 player and get awesome content for free.

There are all kinds of podcasts out there on the market today, but most of them share the same premise. Podcasts are all about giving out good information to people in a niche, and having them subscribe to your podcast's RSS feed to receive updates when new podcasts are created.

You can get a podcast RSS feed from a free service such as Feedburner.com. When you first sign up to Feedburner, it will ask you if you're using your feed as part of a podcast. You will want to check the box for this field to indicate that you are. This is the easiest way to get started with a podcast RSS feed. After you got your feed, it's time to start promoting it to the world.

One thing that you will want to do is to submit your feed and content to iTunes. iTunes is the largest podcast directory on the net today. This is how I know about Suze Orman's podcast - it's listed in iTunes and it's listed there for free. I highly recommend that you start listing your podcast here for free now.

Another way to promote your podcasts is to include a short blurb about it on every page of your website. This will be a new technique to do since not a lot of people know about the history of podcasting, but for those that do, they will have instant access to your materials all for free.

Another way to get the word out about your podcast is via referrals. Start within your own email list and let them know that they can download your content for free from iTunes. Offer them a gift or incentive of some kind for referring others to your podcast. The free gift could be a complimentary MP3 that isn't available on iTunes.

I can remember when I first got started out online, I offered ebooks for sale and my bonus product was 36 more ebooks. This isn't exactly an awesome bonus, but it worked effectively for getting me sales.

The history of podcasting is a history that doesn't have much past, but you should know that you can take advantage of this growing trend. A lot of people listen to podcasts on a daily basis, and you can capitalize on this growing opportunity by offering podcasts of your own.

Be sure to start incorporating podcasting into your daily marketing routine today.

Good luck with using podcasts to market your internet business.

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What is a Podcast and how can it help me get people to my website?

A podcast is basically a recording of you talking to yourself or another person about your specific topic that your website is centered on. I think of a podcast like a shorter version on an audio book. It is informative, it tells me what I want it too but it is much shorter.

How can this help you and your website? Well, first you have to make a podcast. To do this you need a microphone and some recording software. There is some good free recording software if you go to Google and type in "free recording software" you will find several really good ones to pick from.

Once you have your microphone and your free recording software you are ready to go. You can record anything you like about the subject that your site is focused on. So, just start recording and start talking about your subject. Take things off the top of your head about the subject and talk like you would talk to your best friend.

When you are starting to make podcasts make sure that you speak on a subject that you know well if you choose a subject that you are unsure of you are very likely to have pauses and say "err" or "aaggghhhh" of other very embarrassing situations. Practice makes this easier but speaking about a topic you understand will make the process more fluid.

You do not need to be stiff and boring with the information. Play with it, make it fun and crack some jokes if appropriate as well. Granted, if it does not fit the subject then keep the humour to yourself. But you can still be interesting to listen too without being boring.

Have you ever seen on TV infomercials Anthony Robbins the self-help guru? He's been doing them for at least the last 20 or 30 years. Well, he talks the way you want to sound on your recordings. He is just dripping with sincerity, passion and conviction for his subject.

He sounds totally believable and you should as well. This guy makes other people want to listen to him. Do you think if he was boring and monotone people would listen to him? This guy is exciting and his voice is all over the place.

So, go ahead and give it a try. After all, people can't see you so be as wild and crazy as you like and sound like you actually have something to say to the people.

This is going to get more and more people to listen to you and get them to your website because they like what you have to say. So, get out there and spread your message because no one is going to do it for you.

Just make sure you have a good microphone and some free recording software and you will be good to go. Do not underestimate the power of a good microphone, make sure you use digital and not analogue, the difference has to be heard to be believed!

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